HomeNewsSponsorship & MarketingFootballGermany

DFB adds Continental to sponsorship portfolio ahead of World Cup

Credit: DFB

The German Football Association (DFB) has signed up tyre manufacturer Continental to its sponsorship portfolio.

The company’s sponsorship of the DFB will cover the German men’s senior and U21 teams and run for four years.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain has signed a sponsorship deal with Chinese dairy brand Mengniu Group. The deal names Mengniu as an official regional partner of PSG in China
Football
Media

TOD, the official streaming platform of the Fifa World Cup in Saudi Arabia, and all the Middle East and North Africa, has been blocked in Saudi Arabia from the beginning of this year’s tournament in Q…
Football
Sponsorship & Marketing

Just days before the men's 2022 FIFA World Cup kicks off in Qatar, organizers are moving FIFA sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Football
Sponsorship & Marketing

Commonwealth Bank (CommBank) has signed on as the first official supporter for the 2023 Fifa Women’s World Cup in Australia and New Zealand.