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Google signs up as DFB women’s national team sponsor

(Photo: DFB/Getty Images)

The German Football Association (DFB) has announced Google as a new sponsor of the women's national team in a three-year deal.

The tech giant becomes an 'Official Partner' to the women's team and seeks to increase the popularity of women's football. The brand will activate a significant integrated marketing campaign to promote its Google Pixel brand, which includes smartphones, headphones and other consumer electronic devices.

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