EA Sports

Latest Features

The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.

Uefa has entered into a partnership with EA Sports to create the eChampions League, with the final to be held in Madrid on May 31, the day before the Champions League final in the same city.