EA Sports

Latest Features

The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.

EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition's history, it has been announced.

Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game

AC Milan’s exclusive licensing agreement with video game developer Electronic Arts will help the Serie A side in its drive to move deeper into the entertainment and music sectors following on from its r…

Fifa and EA Sports have announced a new series of international fixtures between China and South Korea to extend their popular online esports tournament, the eChallenger Series