EA Sports

Latest Features

The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.

AC Milan’s exclusive licensing agreement with video game developer Electronic Arts will help the Serie A side in its drive to move deeper into the entertainment and music sectors following on from its r…

Fifa and EA Sports have announced a new series of international fixtures between China and South Korea to extend their popular online esports tournament, the eChallenger Series

Spanish football league LaLiga has signed a long-term extension to its sponsorship agreement with video game developer EA Sports

Asian gamers and professional footballers will become team mates when a new Fifa esports series kicks off later this month with competitions in four countries