EA Sports
EA Sports returns late John Madden to ‘Madden NFL’ cover
Game developer to honor famed coach, broadcaster, franchise namesake
EA Sports parting ways with Fifa after nearly three decades
Video game publisher introduces new EA Sports FC brand
EA Sports removes Russian teams from Fifa, NHL video games
Video game developer EA Sports has removed the Russia national team and its clubs from the popular Fifa series including Fifa 22 amid the country's invasion of Ukraine
Blast producing ePremier League
Esports entertainment company Blast has signed a deal to produce and deliver the 2021-22 edition of the ePremier League competition
Chelsea extends Fifa video game sponsorship with Electronic Arts
Premier League football club Chelsea has extended its long-running official video gaming sponsorship with Electronic Arts, publishers of the Fifa video game series
EA hires former City Football Group executive Willoughby
Games publisher Electronic Arts has appointed Damian Willoughby as vice-president, partnerships, working in its 'Competitive Gaming Entertainment' team
Indian Super League launches eISL esports competition
Football's Indian Super League is launching a new esports competition next month in partnership with EA Sports, based on the FIFA 22 game
Fifa issues warning over future gaming, esports model amid stalled EA talks
Fifa has warned that it will “adopt a new commercial positioning in gaming and esports” in the wake of thus far unsuccessful renewal negotiations with incumbent licensing partner EA Sports.
EA extends FIFPro deal amid ongoing Fifa discussions
Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…
EA Sports ‘reviewing’ Fifa licensing deal
Video game developer EA Sports has said it is considering ending its licensing deal with Fifa and renaming its global football titles
Lyon extends association with EA Sports in Sportfive-brokered deal
French Ligue 1 club Olympique Lyonnais has signed a renewal of its contract with video game developer EA Sports in a deal brokered by the Sportfive agency
LPGA expands EA association, female on-course commentator to feature in new game
The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)
Brady, Mahomes to grace cover of “Madden NFL 22”
Super Bowl LV rivals reunite as lead marketing figures for iconic video game
PGA of America secures IMG Arena, EA Sports deals
IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major
ESPN app, website to broadcast ‘Madden Bowl: Draft Edition’
ESPN will broadcast the inaugural Madden NFL 21 Bowl: Draft Edition, which is taking place on May 2 and 4, via its app and website.
Nivea secures naming rights for FIFA 21 Australian E-League
Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)
The Masters looks to engage fans, expand reach with EA Sports partnership
Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights