Uefa European Championship
Sport TV receives joint bid from broadcasters for Euro 2020 FTA rights
Portuguese pay-television broadcaster Sport TV has reportedly received a joint bid from public broadcaster RTP and commercial broadcaster SIC for the rights to broadcast 22 free-to-air matches from next…
Sport TV mulls options as Euro 2020 sublicensing talks continue
Portuguese pay-television broadcaster Sport TV has insisted that it is ready to broadcast Euro 2020 matches on Sport TV+, its channel available without a subscription, although talks with free-to-air broadcasters…
Acquisitive Mola TV gets Euro 2020 OTT rights in Indonesia
Indonesian media company Mola TV has acquired OTT rights for all matches from Uefa Euro 2020
Swiss FA renews its long-term association with Credit Suisse
The Swiss Football Association (SFV) has further extended its main partner agreement with multi-national investment bank and financial services company Credit Suisse
Heineken solves Uefa’s beer category puzzle, signs Champions League, Euro 2020 double
Dutch beer brand Heineken has extended its Uefa Champions League sponsorship, and, in a separate deal, signed as the Official Beer Partner of Euro 2020, ending Uefa’s long search for a beer brand to s…
Uefa adds Takeway.com to Euro 2020 sponsorship portfolio
European football’s governing body Uefa has signed up online food delivery company Takeway.com as a sponsor for next summer’s Euro 2020 competition.
Adidas extends Spanish national team deal as RFEF threats subside
Sports brand adidas has won its battle to retain kits supplier rights with the Royal Spanish Football Federation (RFEF), having extended the relationship for four more years
Adidas on track for record year, driven by growth in China, US and e-commerce
Sports brand adidas expects 2019 to be a record year and “another important milestone towards achieving its 2020 targets” after posting its third quarter results.
Uefa and Shankai Sports launch Euro 2020 hospitality sales in China
Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches
Deutsche Telekom finalises Euro 2024 deal, mulls sale of free-to-air rights
German telecoms giant Deutsche Telekom has finalised its acquisition rights of exclusive broadcast rights to all 51 matches from the 2024 Uefa European Championship
Volkswagen appoints Lagardère Plus in ticketing and hospitality role for German football assets
Global partnership marketing agency Lagardère Plus has been appointed by vehicle manufacturer Volkswagen to manage its hospitality and ticketing across its sponsorship portfolio in German football.
IMG to produce Euro 2020 preview shows
European football’s governing body Uefa has appointed the IMG agency to produce a preview package of programming for its Euro 2020 national team tournament.
iQiyi Sports acquires Euro 2020 rights, announces Asian World Cup qualifiers streams
Chinese video streaming platform iQiyi, which is backed by search company Baidu and is a partner of agency Super Sports Media, has obtained rights to the 2020 Uefa European Championship
Mediaset and Atresmedia ‘to vie for’ free-to-air rights to 2022 World Cup
Commercial free-to-air broadcast groups Mediaset and Atresmedia are set to go head-to-head in a bid to acquire rights in Spain to the 2022 World Cup from the Mediapro agency
BT signs as Lead Partner of home nations football teams
Telecommunications giant BT has expanded its presence within British football by agreeing to become the Lead Partner of all four Home Nations football teams
Match Hospitality lands Euro 2020 contract in seven countries
Match Hospitality has been named as the exclusive sales agent in a number of territories for official hospitality during next year’s Uefa European Championships.
Deutsche Telekom ‘set to land’ domestic Euro 2024 rights
German telco Deutsche Telekom has reportedly acquired all rights to the 2024 Uefa European Championship, displacing long-term media partners for the tournament public-service broadcasters ARD and ZDF
Konami partners with Uefa for eEuro 2020, signs Serie A deal
European football’s governing body Uefa has partnered with Konami to launch an esports tournament themed around next year’s European Championships, while the Japanese video game developer has tied up …