iQiyi Sports acquires Euro 2020 rights, announces Asian World Cup qualifiers streams

A detail of the UEFA Euro 2020 trophy during the UEFA Euro 2020 sponsor workshop at Cavalieri Hotel on September 26, 2019 in Rome (Photo by Paolo Bruno/Getty Images)

Chinese video streaming platform iQiyi, which is backed by search company Baidu and is a partner of agency Super Sports Media, has obtained rights to the 2020 Uefa European Championship.

iQiyi's sports platform iQiyi Sports will carry the Euro 2020 games live, as well as showing original content, match highlights, behind-the-scenes augmented-reality footage, and "virtual presenters" that will appear during live game broadcasts.

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