Uefa European Championship
Uefa partners up with Fanatics
European football’s governing body Uefa has today (Thursday) signed a long-term partnership with licensed sports merchandise company Fanatics, which has said it is preparing to meet the challenge of d…
Alipay to create digital ticketing channel for Euro 2020 and content hub for Chinese fans
Chinese payments platform Alipay will create a digital ticketing channel for Euro 2020 as part of its sponsorship deal with Uefa – the first time the organisation will have sold tickets digitally outside o…
Uefa announces ‘fans first’ ticketing strategy for Euro 2020
Uefa has unveiled a ticketing strategy for next year’s pan-continental European Championship that will see 82 per cent of available seats offered to the general public.
Four Balkan nations sign MoU ahead of potential bid for Euro 2028 or World Cup 2030
Bulgaria, Greece, Romania and Serbia have signed a Memorandum of Understanding to lay the groundwork for a joint bid to host either the 2028 Uefa European Championship or the 2030 Fifa World Cup
Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein
Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
Germany sees off Turkish competition to land Euro 2024
European football’s governing body Uefa has today (Thursday) awarded hosting rights for Euro 2024 to Germany.
DFB names Lahm as Euro 2024 leader
The German Football Association (DFB) has announced that former national team star Philipp Lahm will lead its local organising committee for Uefa Euro 2024, should it succeed in landing hosting rights…