Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
NYON, SWITZERLAND - NOVEMBER 14: UEFA Events SA Marketing Director Guy-Laurent Epstein during the UEFA National Team Football Workshop at the UEFA headquarters, the House of European Football on November 14, 2018 in Nyon, Switzerland. (Photo by Harold Cunningham - UEFA/UEFA via Getty Images)
Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.