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Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein

Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

NYON, SWITZERLAND – NOVEMBER 14: UEFA Events SA Marketing Director Guy-Laurent Epstein during the UEFA National Team Football Workshop at the UEFA headquarters, the House of European Football on November 14, 2018 in Nyon, Switzerland. (Photo by Harold Cunningham – UEFA/UEFA via Getty Images)

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