Super Bowl
Super Bowl LIV sees historic ticket demand, fueled in part by On Location Experiences
Eric Fisher takes a look at the ticketing market ahead of this Sunday's Super Bowl in Miami.
Asian interest in Superbowl LIV dulled by bad timing and lack of local stars
Beyond Australia, the Superbowl evokes little interest with Asian sport fans, due to scheduling and a lack of local stars plying their trade in the NFL. Can short form content and clips help? John Duerden investigates.
Bleacher Report showcases B/R Gridiron brand at Super Bowl LIV
Warner Media-owned digital media outlet highlighting new content sub-brand
Ahead of Super Bowl LIV, Miami sets sights on hosting NFL showpiece again by 2030
Miami will stage the Super Bowl this week for the first time in 10 years. Bob Williams looks at the measures officials are taking to ensure the city doesn't wait so long to host the prestigious event again.
Super Bowl tickets pacing at record levels on resale market
Pent-up demand from both Kansas City, San Francisco helping fuel interest
Endeavor acquires majority stake in On Location Experiences, NFL grows shareholding
Endeavor has acquired a majority stake in premium hospitality company On Location Experiences in a deal worth $660m (€589.8m).
Canadian Supreme Court overturns Super Bowl ad ruling
The Supreme Court of Canada has overturned a contentious ruling by the Canadian Radio-television and Telecommunications Commission concerning the viewing of US television commercials during domestic broadcasts…
Fox sells out Super Bowl LIV advertising inventory months before kick-off
US broadcast network Fox has announced it has already sold out all its advertising inventory for Super Bowl LIV, which is scheduled to take place at Miami's Hard Rock Stadium on February 2, 2020
Fox ‘charging $5.6m for Super Bowl LIV commercials’
The Fox network is reportedly charging between $5.5m (€4.9m) and $5.6m for an in-game Super Bowl LIV commercial for the showpiece event at Hard Rock Stadium, Miami, on Sunday, February 2, 2020.
Bidding for Super Bowls not for the faint of heart
Staging the NFL's championship game comes with a multitude of requirements, but a potentially large payoff for the host city.
Mercedes-Benz Stadium sets series of event records at Super Bowl LIII
The lowest-scoring Super Bowl in history recorded some big numbers in regards to fan engagement
AGA survey says $6bn bet on Super Bowl
Americans bet an estimated $6bn (€5.2bn) on last night’s Super Bowl according to a survey by the American Gaming Association (AGA).
LA Rams use Super Bowl run to showcase $5bn stadium complex
Team using moment in spotlight to help fund construction of transformative new venue
Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged
Secondary-market ticket prices for Super Bowl LIII falling – for now
The line-up of the Los Angeles Rams and New England Patriots at Super Bowl LIII has drawn little excitement for secondary-market tickets, with just over a week to go to the marquee game
Lawsuit argues Mercedes-Benz Stadium should pay $26m a year in taxes
A group of Atalanta residents has brought a lawsuit against AMB Sports and Entertainment (AMBSE), the owners of the Mercedes-Benz Stadium (MBS) in Atlanta, arguing that the operator should pay $26m in…
Market for Super Bowl LIII hospitality packages ‘strong’
On Location Experiences, the NFL’s official hospitality partner, has enjoyed a sales spike in Super Bowl packages compared to last year.
Philadelphia Eagles opt for long-term stability, creating bespoke commercial partnerships
The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.
Pro Sports Leagues Make Successful Stock Pickers
Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy.