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Mercedes-Benz Stadium sets series of event records at Super Bowl LIII

The lowest-scoring Super Bowl in history recorded some big numbers in regards to fan engagement.

The New England Patriots’ victory over the Los Angeles Rams in Super Bowl LIII at Mercedes-Benz Stadium in Atlanta shattered the venue’s previously-held records for technology, food and beverage and various other hospitality and fan-experience metrics.

The records set were largely thanks to the stadium’s revolutionary concessions pricing model and its technology infrastructure.

According to officials, the stadium recorded 110,184 food and beverage transactions, including 76,446 credit card transactions processed, which was “a single-event record for all sports venues run by Mercedes-Benz Stadium’s payment and transactions processing partner”.

On mobile devices, fans used 24.05 terabytes of data, which is a 47-per-cent increase from last year’s Super Bowl in Minneapolis and a “new record for any event in history”. Meanwhile, 70 per cent of fans, or 48,845 unique clients, utilized Mercedes-Benz Stadium’s Wi-Fi network, which was a new event record for the stadium.

Elsewhere, the Atlanta Sports Council has submitted a letter of interest to the NFL, writing that the city wants to host the Super Bowl again either in 2025, 2026 or 2027.

Read more on SportBusiness’s in-depth analysis of Super Bowl LIII:

AMB Group utilising Super Bowl LIII to join rotation of NFL’s showpiece game

LA Rams use Super Bowl run to showcase $5bn stadium complex

Atlanta’s unified Host Committee model offers template for other US host cities

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