Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy.
Our latest on Covid-19
Tokyo 2020 reveals ticket refund policy, Pyrenees-Barcelona 2030 bid formalisation delayed
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has announced its refund policy for ticketholders who are unable to attend the two rescheduled events in 2021
AEG’s O2 Arena targets April comeback for London live events
Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.
Ask the experts | What are the opportunities and threats for the US Major Leagues?
Kevin Roberts asks a series of sports industry experts about the global outlooks of the 'big four' established major leagues in the US.
US Digest | Delaware ushers in new sports betting era
In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.
Rare Trout trading card sets new industry sales record
One-of-a-kind baseball card sold in auction for nearly $4m
Hyperice named NBA’s official recovery technology partner
The National Basketball Association has agreed a multiyear partnership with leading recovery and performance technology brand Hyperice, which has been designated the league's official recovery technology …
Nent not expecting further ‘material’ rights fee compensation
The Nordic Entertainment Group (Nent) has said that it is not expecting any more substantial rights fee compensation following the disruption to the sporting calendar caused by the Covid-19 pandemic
Monkey Knife Fight seals fantasy sports partnership with LA Kings, LA Galaxy
Sports and live entertainment company AEG has signed up North American daily fantasy sports gaming platform Monkey Knife Fight as a sponsor of three of its sports teams in Southern California.
Football finance – How the EFL can build a bridge to post-Covid sustainability and profitability
English football should look to build ‘a bridge to a sustainable future’ if smaller clubs are to survive and thrive in a post-Covid world, according to legal experts Nic Couchman, head of sport at law…
AEG’s O2 Arena targets April comeback for London live events
Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.