Super Bowl

League completes five-year agreement with technology giant

PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…

Nevada locale lands its third major NFL event following Pro Bowl, NFL Draft

Event to further Nevada locale's ascendency into a major sports industry destination

The National Football League is reportedly planning to take future sponsorship rights to the Super Bowl halftime show to the open market, with Pepsi's entitlement deal poised to end in 2022

Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.

German commercial broadcaster ProSieben has acquired exclusive rights to the new European League of Football gridiron football competition

Amid pandemic, league plays its entire 2020 season schedule

Commissioner praises league's enhanced flexibility, improved labor relations

Due to the pandemic and the presence of the Tampa Bay Buccaneers playing in their home venue, the ticket resale market for Super Bowl LV is experiencing a series of unprecedented anomalies. US Editor Eric Fisher reports.
Premium

Despite significant disruptions to out-of-home viewership, network remains bullish about broad appeal of Brady-Mahomes matchup

Rob Higgins, the Tampa Bay Super Bowl LV Host Committee president and CEO, tells SportBusiness about the challenges and opportunities of hosting the NFL championship game amid the pandemic.
Premium

Increased supply changes market, but pricing remains at historic levels

New camera positions take advantage of game's attendance restrictions

The Tampa Bay Super Bowl LV Host Committee has hailed the Tampa Bay Buccaneers for becoming the first National Football League team to secure a Super Bowl berth in their home stadium

Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…

League still evaluating health and safety protocols for title game