Super Bowl

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.

Domestic Super Bowl coverage drew the most-watched broadcast in NFL history with an average audience of 123.4 million viewers across all platforms

Paramount-owned CBS Sports and Nickelodeon have announced that they will broadcast a children-centric, family-friendly simulcast of next year's Super Bowl, marking the first time an alternative telecast…

Levi's Stadium, the home of the National Football League's San Francisco 49ers, is expected to be named the host for Super Bowl 60 in 2026 when league owners meet and vote next week

The National Football League's 2023 Super Bowl was the most-watched ever in the United States, after revised viewing figures were released by Nielsen Media Research. The company has announced that 115

The global audience for the recent Super Bowl between the Kansas City Chiefs and Philadelphia Eagles was up 7 per cent from 2022 with 56 million watching the game, according to figures released by the…

Super Bowl LVII drew 113 million viewers across all Fox platforms, making the game the third-most watched television show of all time in the United States

The National Football League's Super Bowl LVII was a record-setting game for sports betting in the United States, with more than 100 million transactions across 23 states and Washington DC over the weekend,…

League completes five-year agreement with technology giant

PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…

Nevada locale lands its third major NFL event following Pro Bowl, NFL Draft

Event to further Nevada locale's ascendency into a major sports industry destination

The National Football League is reportedly planning to take future sponsorship rights to the Super Bowl halftime show to the open market, with Pepsi's entitlement deal poised to end in 2022

Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.

German commercial broadcaster ProSieben has acquired exclusive rights to the new European League of Football gridiron football competition

Amid pandemic, league plays its entire 2020 season schedule

Commissioner praises league's enhanced flexibility, improved labor relations

Due to the pandemic and the presence of the Tampa Bay Buccaneers playing in their home venue, the ticket resale market for Super Bowl LV is experiencing a series of unprecedented anomalies. US Editor Eric Fisher reports.