Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy.
In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid
George Pyne is the founder of sports investment firm Bruin Sports Capital. The firm’s portfolio includes Deltatre, the company behind the European version of the NFL Game Pass OTT product; On Location Experiences, the official hospitality provider of the NFL; and experiential marketing agency Engine Shop.
Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.
Lester Bagley, Minnesota Vikings executive vice president of public affairs, talks about the franchise's approach to hosting Super Bowl LII at its US Bank Stadium