Sampson Yimer

In the aftermath of the European Super League controversy, Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, argues that listening to sports fans has never been more important

Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.