HomeSponsorship & MarketingAmerican FootballNorth America

Category creators | The new partners boosting US Major League revenues

Andy Fry looks at the new brands and new categories bringing fresh strategies to sponsoring the US major leagues.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related Articles

American Football
Business

Kevin Roberts asks a series of sports industry experts about the global outlooks of the 'big four' established major leagues in the US.
American Football
Business

Simon Bibby, head of research, and Michael Litman, CEO of Burst Insights use video analytics to gauge the success of Juventus FC's recent rebrand on social media

Related News

American Football
Licensing & Merchandising

Collectibles company Panini has announced an agreement with the European League of Football (ELF) in a deal designed to provide more exposure for US sports in Europe
Baseball
Sponsorship & Marketing

Major League Baseball's Detroit Tigers have announced an expanded sponsorship with Michigan supermarket chain Meijer in a multi-year deal that will see the brand's logo appear on the team's uniform sleeve
Basketball
Sponsorship & Marketing

Abu Dhabi-based investment and holding company ADQ has signed a wide-ranging deal with the National Basketball Association (NBA), through which it will serve as the presenting partner of this year’s p…
Basketball
Sponsorship & Marketing

Insurance company State Farm has been announced as the title sponsor for the Women's National Basketball Association's Friday Night Spotlight on ION for the 2023 season

Most recent

Mixed Martial Arts
Media

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Multiple Sports
Finance & Law

Sports rights-holders often have little to no idea about the origin of the money they are accepting from private equity funds, a new 90-page SportBusiness report has found.
Finance & Law

SportBusiness invites you to a Masterclass at Sportel Rendez-Vous Miami on Tuesday, May 9, at 9.50am local time