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Fox sells out Super Bowl LIV advertising inventory months before kick-off

US broadcast network Fox has announced it has already sold out all its advertising inventory for Super Bowl LIV, which is scheduled to take place at Miami's Hard Rock Stadium on February 2, 2020.

By contrast, this year CBS did not declare a sell-out of commercial inventory of Super Bowl LIII until just hours before the game aired on February 3. In 2018, NBC announced a sell-out 48 hours before the New England Patriots and Philadelphia Eagles squared off in Minneapolis.

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