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Super Bowl tickets pacing at record levels on resale market

The upcoming Super Bowl LIV is on pace to generate the most expensive ticket resale prices in the history of the event.

The Feb. 2 matchup in Miami between the Kansas City Chiefs and San Francisco 49ers is averaging $6,785 per ticket sold according to New York-based ticket platform SeatGeek, with low-end get-in list prices hovering around $4,500 each. 

The figures are the most expensive for the event SeatGeek has ever tracked, and are above the prior standard-bearer for the Super Bowl, the New England Patriots-Philadelphia Eagles matchup from two years ago, by about a thousand dollars per ticket.

Several factors are playing into the robust ticket demand: San Francisco has been to the Super Bowl just once in the last 25 years, while Kansas City has not been at all since Super Bowl IV 50 years ago, adding to pent-up fan demand.

The locale for the game is a prime tourist destination while Hard Rock Stadium, the venue, is one the smallest facilities in the league with a capacity of 65,326. 

Less ticket inventory will also be hitting resale markets as the NFL continues to migrate toward digital ticketing and take greater control of the overall ticket market.

The league’s official hospitality partner, On Location Experience, meanwhile has begun selling Super Bowl travel and ticket packages that start at $4,462 per person and extend into the tens of thousands of dollars depending on the quality of ticket and travel benefits included. Endeavor recently acquired a majority stake in On Location.