On Location Experiences, the NFL’s official hospitality partner, has enjoyed a sales spike in Super Bowl packages compared to last year.
NBC Sports virtually sold out of Super Bowl LVI ads
Network reaches record pricing for recent sales of inventory
LA Rams online merchandise sales surge thanks to Super Bowl berth
The Los Angeles Rams sold about $3.5m (€3m) worth of online merchandise in the 10 days after they clinched a berth at Super Bowl LIII – the same amount they sold over the entire 2016 season.
CBS Sports eyes robust Super Bowl ratings
Despite significant disruptions to out-of-home viewership, network remains bullish about broad appeal of Brady-Mahomes matchup
Estimated $6bn in wagers to be placed on Super Bowl
Sunday’s Super Bowl between the Patriots and Rams will be the first since a US Supreme Court ruling allowed legalised sports gaming beyond the state of Nevada. An estimated $6bn (€5.2bn