On Location Experiences, the NFL’s official hospitality partner, has enjoyed a sales spike in Super Bowl packages compared to last year.
“The market has been very strong,” said Sam Soni, the On Location Experiences chief revenue officer. “We are up about 17 per cent year-over-year in revenue, and in units sold we’re probably up north of 10 per cent.”
A next phase of sales will be triggered when the teams for Super Bowl LIII at Atlanta’s Mercedes-Benz Stadium on February 3 are determined. Around 2,000-3,000 hospitality packages to fans of each participating team are expected to be sold.
“What happens the last two weeks before the game is that we offer a lot of team-specific product, which is the second wave of demand,” Soni added.