Hines Ward of the Pittsburgh Steelers and his mother Kim Young-Hee attend their farewell news conference on April 11, 2006 in Seoul, South Korea. South Korea gave the American football star, who left the country as a toddler, a hero's welcome. Ward, who was born to a Korean mother and an African-American father, became an overnight sensation in South Korea when the Pittsburgh Steelers wide receiver won the MVP award in the team's Super Bowl victory over the Seattle Seahawks last February. (Photo by Chung Sung-Jun/Getty Images)
Miami will stage the Super Bowl this week for the first time in 10 years. Bob Williams looks at the measures officials are taking to ensure the city doesn't wait so long to host the prestigious event again.
Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.
John Furlong, who led Vancouver’s successful bid for the 2010 winter Olympic Games, has urged the Canadian city to consider bidding for the 2030 edition of the event, stating that the timing is “very, ver…
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.