Asian interest in Superbowl LIV dulled by bad timing and lack of local stars

Hines Ward of the Pittsburgh Steelers and his mother Kim Young-Hee attend their farewell news conference on April 11, 2006 in Seoul, South Korea. South Korea gave the American football star, who left the country as a toddler, a hero's welcome. Ward, who was born to a Korean mother and an African-American father, became an overnight sensation in South Korea when the Pittsburgh Steelers wide receiver won the MVP award in the team's Super Bowl victory over the Seattle Seahawks last February. (Photo by Chung Sung-Jun/Getty Images)

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