Spanish LaLiga
Espanyol extends long-term association with Estrella Damm
LaLiga's RCD Espanyol has renewed the contract of long-term sponsor, Spanish beer brand Estrella Damm
LaLiga and Mediapro detail 33-camera El Clásico production
LaLiga and the Mediapro agency have revealed the production plans for Sunday’s LaLiga football match between Real Madrid and Barcelona, with the ‘El Clásico’ fixture to be broadcast in 4K-HDR by 33 cam…
New rules on betting ads protect sporting interests in Spain – consumer group
Spanish consumer group FACUA has attacked Spanish legislators for being too soft on betting-related broadcast advertising around football events
Barcelona adds Taiping Life as latest sponsor in China
Spanish LaLiga club FC Barcelona has signed up insurance company Taiping Life as its latest regional sponsor in China
LaLiga kicks off media-rights tender in 16 European countries
LaLiga, the governing body of Spanish football’s top two divisions, has launched its invitation to tender covering broadcast rights in 16 European territories.
LaLiga opens 11th international office with London operation
Spanish football’s LaLiga has added its eleventh international office with the opening of an operation in the King’s Cross area of London.
Coca-Cola extends with Espanyol, activates around youth project
Spanish LaLiga club RCD Espanyol has extended its sponsorship agreement with soft drinks brand Coca-Cola until the end of the 2020-21 season
Barça expects sponsorship gains from new digital strategy
FC Barcelona’s recently-announced, fan-centric digital strategy will benefit the club’s sponsors and generate more sponsorship income, the club has said.
Barcelona to launch Barça TV+ OTT platform as part of new digital strategy
FC Barcelona has announced plans to launch a subscription-based over-the-top streaming service as it seeks to develop its digital business into one of its main sources of income
LaLiga expands in South Africa with gambling brand Hollywoodbets
Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors.
Sky platform to carry LaLigaTV in Ireland
Spanish LaLiga’s dedicated channel, LaLigaTV, will be available on pay-television broadcaster Sky's platform in Ireland from Wednesday.
Premier Sports signs LaLiga TV deal in UK with Stonegate pubs
Pay-television operator Premier Sports has agreed a deal with the Stonegate Pub Company to show LaLiga’s dedicated channel, LaLigaTV, at selected venues in the UK.
Hankook confirms four-year extension with Real Madrid
Korean tyre company Hankook Tire has signed off on an extension of its global sponsorship with LaLiga giants Real Madrid for another four seasons until the end of the 2022-23 season
NongFu Spring first brand to take up LaLiga’s expanded offer in China
LaLiga has made Chinese mineral water brand NongFu Spring its official drinking water partner in China.
SportBusiness understands the contract will run until the end of the 2021-22 LaLiga season
Forex brand FBS signs global deal with Barcelona
Online trading platform FBS has signed a global sponsorship deal with LaLiga club Barcelona for four-and-a-half years, through 30 June 2024
Tecnocasa Group extends with LaLiga’s Getafe
Madrid-based LaLiga club Getafe has extended its main shirt deal with real estate company the Tecnocasa Group
Real Madrid appoints IMG for exclusive digital overlay advertising sales
Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.
Heilan Home snaps up Wu Lei as ambassador
Chinese fast fashion brand Heilan Home announced on its Weibo page yesterday that it had signed a deal with Espanyol football player Wu Lei