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Forex brand FBS signs global deal with Barcelona

Online trading platform FBS has signed a global sponsorship deal with LaLiga club Barcelona for four-and-a-half years, through 30 June 2024.

As Barça’s Official Trading Partner, FBS will receive LED signage at the Camp Nou stadium on game days, among other visibility assets, including branding in rotation on the stadium big screen and digital exposure.

FBS will also create joint programmes with the club to offer fans online and offline experiences, including branded content, promotions and social responsibility projects.

FBS is a global broker, specialising in forex, and currently serves 14 million clients in Asia, Latin America, Europe, and Mena. It was procured as a sponsor for the club by the London-based sports marketing agency SportQuake.

Ali Heder, chief marketing officer at FBS, said the brand shares global ambitions with the Spanish champions. He remarked: “Just as Barcelona strives for being the number one name in football, FBS aims to win the global leadership and become synonymous with success in online investing.”

As a Global Partner, FBS sits in the same tier as 1xBet, Estrella Damm, Konami, Nestle Cupra, Oppo, Stanley Black & Decker, Gatorade, Thom Brown and Cannon Medical. Brands in this category typically pay between €2.5m ($2.8m) and €8m per season, according to SportBusiness Soccer.

Read this: Cupra takes over from Volkswagen stablemate Audi at Barça

The sponsorship comes two days after Barcelona were named as the top-ranked club by revenue in the Deloitte Football Money League for the 2018-19 season with total revenues of €840.8m.

Barcelona’s commercial revenue was also top-ranked at €383.5m, with marketing and advertising revenue comprising €363.3m of the total, according to the club’s 2018-19 annual report.

Barça’s commercial revenue was ahead of Paris Saint-Germain (€363.4m), Bayern Munich (€356.5m), Real Madrid (€354.6m) and Manchester United (€317.2m).

In the year, Barcelona held global sponsorship contracts with 17 brands and regional contracts with 22 brands.