Spanish LaLiga
LaLiga agrees deal with Indian fantasy sports platform Dream11
LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24
Gap from top to bottom narrows in LaLiga’s distribution of €1.42bn in TV revenues
A total of €1.42bn ($1.5
Brazil’s Banco BMG becomes Barcelona’s ninth regional banking partner
Brazilian bank Banco BMG has signed as a regional partner of LaLiga club FC Barcelona for the next three years
Turkey Tourism eyes major Real Madrid deal as country ramps up marketing spend
Real Madrid is said to be close to signing a training kit sponsorship with Turkey Tourism worth around €12m ($13.3m) per year.
Air Europa acquires shorts branding rights at Real Valladolid
Spanish airline Air Europa has signed as a sponsor of LaLiga club Real Valladolid for the rest of this season in a deal that includes branding on the players’ shorts.
Marathonbet becomes Real Madrid’s first regional sponsor in Russia
Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet
D-Smart picks up LaLiga in Turkey after Digiturk deal ended
LaLiga, the governing body of the Spain’s top-two footballing tiers, has signed a three-season deal with Turkish pay-television broadcaster D-Smart following the cancellation of its contract with Digiturk.
IMG sells Strive package to TV2 in Denmark, Norwegian service continues
The IMG agency has sold its entire portfolio of football rights that it was exploiting on its OTT service Strive in Denmark to commercial broadcaster TV2
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Tebas criticises Spanish Super Cup Saudi plans given piracy association
LaLiga president Javier Tebas has criticised the Spanish Football Federation’s (RFEF) decision to stage its Supercopa club competition in Saudi Arabia, citing the country’s alleged support for pirate bro…
Atlético Madrid and Ria Money Transfer agree back-of-shirt deal
LaLiga football club Atlético Madrid has signed up international money transfer company Ria Money Transfer as its new back-of-shirt sponsor.
Celta Vigo signs sleeve sponsorship with Maldives government
Spanish football club Celta Vigo has signed a sponsorship contract with the government of the Maldives
De Siervo says Serie A could take a game abroad if Fifa and Uefa change rules
Luigi De Siervo, chief executive of Serie A, has suggested the Italian league could try to play an official game abroad, if Fifa and Uefa change their rules regarding such fixtures
Sevilla’s back-room operations working to catch up with team performance in modernisation push
Market research conducted in 2014 showed that success on the field was not translating into awareness off it for La Liga side Sevilla FC. Frank Dunne looks at how the club has subsequently addressed this, doubling commercial revenues to €18m.
Osasuna mulls Kirolbet deal termination following fan backlash
Spanish LaLiga football club Osasuna has said it will explore means of exiting its shirt sponsorship deal with Kirolbet amid criticism from fans over the association with the bookmaker
LaLiga mulls legal action as RFEF signs off on new El Clásico date
LaLiga, the organising body of Spanish football’s top division, has confirmed that it is considering taking legal action against the rescheduling of the El Clásico tie between Barcelona and Real Madrid.
Supponor wins virtual advertising business at Barcelona
Premium virtual advertising company Supponor has signed a long-term deal with LaLiga club FC Barcelona to provide digital overlay technology for the club’s perimeter advertising inventory.
RFEF chief opposes LaLiga’s Miami match proposal
Spanish Football Federation (RFEF) president Luis Rubiales has spoken out against plans to stage a LaLiga match between Villarreal and Atlético Madrid in Miami, US.