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Real Madrid appoints IMG for exclusive digital overlay advertising sales

(Photo by Gonzalo Arroyo Moreno/Getty Images)

Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.

The multi-year deal with the Endeavor-owned agency starts this season and also allows IMG to develop regional partnerships for the club in Asia and North America.

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