English Premier League

Football
Sponsorship & Marketing

The lower-tier stadium wraps that have featured in every Premier League match since the restart were conceived and delivered in weeks, SportBusiness can reveal
Football
Sponsorship & Marketing

A survey by the European Sponsorship Association (ESA) has revealed a mood of ‘cautious optimism’ among stakeholders in sponsorship as sport and entertainment returns from the hiatus forced by the Cov…
Football
Media

Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.
Football
Sponsorship & Marketing

Manchester City have signed a ‘multi-year’ extension to their sponsorship deal with Intel, allowing the club to continue to benefit from multi-angle camera replays and player-eye view technology at the…
Football
Sponsorship & Marketing

English Premier League side Liverpool has signed up meat-free alternative brand Quorn as a new sponsor
Football
Sports Betting

Stats Perform has renewed its official media data deal with the English Premier League, Scottish Premier League and EFL Championship
Football
Sponsorship & Marketing

George Cullen, account manager at Hill + Knowlton Strategies, applauds a dramatic shift in the influence of sports people to affect social change – with implications for brands and rights-holders
Football
Media

Over 5.5 million viewers tuned in to watch Sunday’s Merseyside derby in the English Premier League, breaking the UK audience record for the competition on Sky Sports.
Football
Sponsorship & Marketing

Premier League club West Ham United has expanded its deal with trading specialists Scope Markets to incorporate sleeve sponsorship rights
Football
Media

UK pay-television broadcaster Sky attracted a peak audience of 3
Football
Attendance

There is new hope that football fans could be allowed back into stadiums in the UK after the government and Football Association both revealed they were working on plans for this to happen when next season…
Boxing
Events

English Premier League chief executive Richard Masters has encouraged fans to stay away from stadiums, as the league prepares to resume play today
Football
Sponsorship & Marketing

Premier League club Tottenham Hotspur has signed a new sponsorship deal with food group Mondelēz – making chocolate brand Cadbury the club’s official snack partner.
Football
Sponsorship & Marketing

English Premier League club West Ham has signed up hydration sports drink IPRO as its “Official Sports Hydration Beverage”.
Football
Sponsorship & Marketing

Premier League football club AFC Bournemouth has expanded its association with health and lifestyle specialists Vitality to grant the brand front-of-shirt rights until the end of the 2019-20 season
Football
Finance & Law

Professional services firm Deloitte has unveiled its Annual Review of Football Finance for 2020, showing that Europe’s ‘big five’ leagues generated record high combined turnover of close to €17bn (£15.2/$19.3)
Football
Sponsorship & Marketing

The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…
Football
Sponsorship & Marketing

English Premier League club Everton has struck a three-season deal to make online car retailer Cazoo its new shirt sponsor