Premier League football club AFC Bournemouth has expanded its association with health and lifestyle specialists Vitality to grant the brand front-of-shirt rights until the end of the 2019-20 season
Our latest on Covid-19
Portuguese football facing losses of €266m, warns of ‘collapse’ if league is suspended
Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
NFL caps Super Bowl LV attendance at 22,000 fans
Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…
Leeds United swells sponsorship portfolio with Hisense deal
English Premier League club Leeds United has signed up electronics retailer Hisense as a sponsor
Wolves agrees expanded sponsorship deal with Energy Angels
English Premier League club Wolverhampton Wanderers has expanded its association with utilities company Energy Angels
Altice lands Lyon’s Women’s Champions League rights in one-season deal
Telco Altice has acquired the exclusive rights to all home matches played by Olympique Lyonnais in the Women’s Champions League for the 2020-21 season.
Hamburg hires Bayern’s Mokrohs as director of brand, marketing and sponsorship
German football’s second-tier 2. Bundesliga side Hamburger SV has recruited Philipp Mokrohs as director of brand, marketing and sponsorship.