The lower-tier stadium wraps that have featured in every Premier League match since the restart were conceived and delivered in weeks, SportBusiness can reveal.
The wraps allow each club “to express their personalities“ through club colours and branding with a section for club sponsors, comprising up to 25 per cent of the surface area.
The idea was conceived through an advisory group comprising the Premier League, the clubs, pay-television broadcast (and domestic rights-holder) Sky Sports and Premier League Productions – the IMG-operated entity responsible for the Premier League’s world broadcast feed.
The aim of the wraps was to enhance the broadcast product in the event of a restart – after the suspension of Premier League action in March because of the Covid-19 pandemic – and to enable the viewing audience to identify Premier League games at a glance with a consistent look across all 20 teams.
The concept was delivered by CSM Live, the branding, signage and event company.
CSM Live was one of a large number of companies that were in touch with the Premier League during the lockdown stage of the pandemic in order to offer products and services that could provide solutions to the problems presented by a potential restart behind closed doors.
It is understood the wraps have been well-received by the clubs and viewers, and will be in place until the end of the season.