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ESA survey signals ‘cautious optimism’ in sponsorship sector as sport returns

View of the fan wall on the screen during the Premier League match between Tottenham Hotspur and West Ham United at Tottenham Hotspur Stadium on June 23, 2020 (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images)

A survey by the European Sponsorship Association (ESA) has revealed a mood of ‘cautious optimism’ among stakeholders in sponsorship as sport and entertainment returns from the hiatus forced by the Covid-19 pandemic.

The findings are based on the second wave of the ‘The ESA Sponsorship Sentiment Tracker’, which surveyed more than 200 thought leaders and senior sponsorship professionals from across Europe.

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