Multi-sport
Birmingham 2022 broadcast footprint finalised ahead of Games opening
Final broadcast deals signed ahead of the 2022 Commonwealth Games, which get under way tonight in Birmingham, have delivered typically strong exposure in competing nations topped up by deals in a handful…
Birmingham 2022 to pass Glasgow’s 1.3m ticket sales, commercial income ‘in good place’
The organisers of Birmingham’s 2022 Commonwealth Games, which get under way this evening with the opening ceremony, expect to soon surpass the ticket sales total registered at Glasgow 2014 and are also c…
IOA strikes ‘long-term’ sponsorship deal with Reliance amid threat of IOC sanctions
The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the f…
TVP’s Paris 2024 output in line with Tokyo after Warner Bros. Discovery deal
A Paris 2024 sublicensing deal struck between TVP and Warner Bros
Wada, CGF renew anti-doping commitment ahead of Birmingham 2022
The Commonwealth Games Federation (CGF) has signed a new collaboration agreement with the World Anti-Doping Agency (Wada) ahead of this year’s Commonwealth Games in Birmingham, England.
Esselunga deal kicks off 2026 Winter Olympics domestic programme
Italian supermarket chain Esselunga has become the first company to sponsor the 2026 Winter Olympics and Paralympic Games in Milan-Cortina
Paris 2024 announces ticketing plans and events schedule, amid Macron budget meeting
Paris 2024 has announced the first ticketing pricing plans for the Olympic and Paralympic Games and confirmed the events competition schedule, as French President Emmanuel Macron hosted a meeting designed…
Banques Populaires and Caisses d’Epargne to sponsor Paris 2024 torch relay
French banking brands Banques Populaires and the Caisses d’Epargne have been announced as official sponsors of the torch relay for the Paris 2024 Olympic Games.
Asian Games in Hangzhou rescheduled for 2023
The Asian Games in Hangzhou, China has been rescheduled to take place from September 23 to October 8 next year
Cameron Scott | Is pay-TV the best home for women’s sport?
Cameron Scott, senior account executive, CSM, examines whether all-female motorsport, the W Series, was right to strike a three-year media rights deal with UK pay-TV broadcaster Sky
Sony secures 2022 Commonwealth Games rights across Indian subcontinent
Pay-television broadcaster Sony Pictures Networks India has acquired exclusive television and digital rights in India and across the Indian subcontinent to the forthcoming 2022 Commonwealth Games
Laos and the Philippines land 2031, 2033 Southeast Asian Games
The Southeast Asian Games Federation (SEAGF) has awarded hosting rights for the 2031 and 2033 editions of its showpiece event, the Southeast Asian (SEA) Games, to Laos and the Philippines, respectively
CBC Sport picks up Munich 2022 rights in Azerbaijan
Sports broadcaster CBC Sport has acquired rights in Azerbaijan to the 2022 European Championships multi-sport event
CBC strikes late Commonwealth Games rights deal
Canadian public-service broadcaster CBC has acquired exclusive rights to the 2022 edition of the Commonwealth Games multi-sport event, which will take place in the English city of Birmingham from July…
DAZN to stream global coverage of Israel’s Maccabiah Games
DAZN, the OTT sports broadcaster, is to stream global coverage of Israel’s Maccabiah Games, which get underway later this week.
ParalympicsGB adds Bupa to sponsorship portfolio
ParalympicsGB, the Great Britain and Northern Ireland Paralympic team, has signed up healthcare company Bupa as a sponsor in a three-year deal that makes the company the team’s ‘Official Healthcare Par…
Brisbane 2032 advertises for chief executive
The organising committee for the Brisbane 2032 Olympic and Paralympic Games has appointed international recruitment firm Odgers Berndtson to lead its search for a chief executive
IOA announces sponsorship deal with Adani
Adani Sportsline, the sports division of Indian conglomerate Adani Group, has struck a sponsorship deal with the Indian Olympic Association (IOA) ahead of the Birmingham 2022 Commonwealth Games