Esselunga deal kicks off 2026 Winter Olympics domestic programme

The logo for the 2026 Milan Cortina Winter Olympic Games is shown during the closing ceremony of the 2022 Beijing Winter Games on February 20, 2022. (Getty Images)
The logo for the 2026 Milan Cortina Winter Olympic Games is shown during the closing ceremony of the 2022 Beijing Winter Games on February 20, 2022. (Getty Images)

Italian supermarket chain Esselunga has become the first company to sponsor the 2026 Winter Olympics and Paralympic Games in Milan-Cortina.

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