IOA strikes ‘long-term’ sponsorship deal with Reliance amid threat of IOC sanctions

Indian skier Arif Mohd Khan in action at the Beijing 2022 Winter Olympics. (Photo by Sean M. Haffey/Getty Images)
Indian skier Arif Mohd Khan in action at the Beijing 2022 Winter Olympics. (Photo by Sean M. Haffey/Getty Images)

The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the future”.

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