Ice Hockey
Golden Knights secure Circa Las Vegas jersey patch deal
NHL team strikes agreement with casino company for its home games
IIHF appoints Finland’s Nurminen as general secretary
The International Ice Hockey Federation (IIHF) has appointed Matti Nurminen as its new general secretary, with the Finn to assume the role in the summer
Goldbach to sell Spengler Cup sponsorship rights
Hockey Club Davos, organiser of the Spengler Cup, has appointed the Goldbach Content & Sponsoring agency to help market sponsorship rights to the annual ice hockey tournament
Penguins sign jersey patch agreement with Highmark
NHL team aligns with local healthcare company for key sponsor asset
Seattle Kraken adds Lynch, Macklemore as minority investors
National Hockey League expansion team Seattle Kraken has added former National Football League running back Marshawn Lynch and hip hop artist Macklemore to the franchise as minority investors.
PWHPA ‘ends collaboration discussions’ with PHF over potential unified league
The future of professional women's ice hockey in North America remains in limbo, with the Professional Women's Hockey Players Association reportedly ending all collaboration talks with the rival Premier…
Flutter Entertainment brands and PointsBet sponsor MLSE teams in Ontario market
Flutter Entertainment has signed a multi-brand sponsorship deal with Maple Leaf Sports & Entertainment (MLSE) to take advantage of the newly-regulated sports betting and online casino opportunities in…
DEL appoints Commercial Sports Media as exclusive media rights advisor
Germany’s premier ice hockey competition, the Deutsche Eishockey Liga (DEL), has engaged Sweden-based sports marketing agency Commercial Sports Media to advise on its upcoming media rights sales process.
Nokia and Puustelli sign as domestic sponsors of 2022 IIHF World Championship
Mobile phone brand Nokia and kitchen fittings company Puustelli have signed as Official Partners of the 2022 IIHF Ice Hockey World Championship to be staged in Tampere and Helsinki, Finland, next month
NHL expands FanDuel, BetMGM partnerships into Canada
The National Hockey League has secured new multiyear sports betting partnerships with FanDuel and BetMGM, which expands the gaming operators' rights into Canada, as well as the United States
NHL, Clutch strike multi-year Canadian partnership
Clutch, the Canadian online used car buying platform, has entered the sports sponsorship space for the first time by securing a multi-year Canadian partnership with the National Hockey League
NHL gains $10m in Sportradar stock
League exercises one option, declines a second, holds a third in data company
Evolve IP signs New York Rangers sponsorship
Work anywhere solutions company Evolve IP has become an Official Partner of the NHL’s New York Rangers in a multi-year sponsorship.
NHL Senators owner Melnyk dies at age of 62
Executive leaves behind substantial, yet complex, legacy
IIHF refers Russian federation and former president Fasel to Ethics Board
The International Ice Hockey Federation has announced that it has asked its independent Ethics Board to launch investigations into both its former president René Fasel and the Russian Ice Hockey Federation, …
Tissot adds more time to long-held IIHF World Championship sponsorship
Swiss watchmaker Tissot has renewed its sponsorship of ice hockey’s IIHF World Championship in a new agreement negotiated by the Infront agency.
Florida Panthers add FlexIt to sponsorship portfolio
The National Hockey League's Florida Panthers have secured a partnership with virtual personal training platform FlexIt, which has been designated the franchise's official virtual fitness partner
NHL’s Blue Jackets pen ‘historic’ jersey deal with Safelite
The NHL’s Columbus Blue Jackets has named auto glass company Safelite as the club’s first official jersey sponsor, starting in the 2022-23 season.