Ice Hockey

The National Hockey League has expanded its 20-year partnership with real-time scoring system provider SportsMEDIA Technology (SMT), which will now also become the league's puck and player tracking partner.

The National Hockey League's Philadelphia Flyers have unveiled two innovative fan engagement experiences at the Wells Fargo Center as part of the facility's $265m (€241m) renovation project.

The National Hockey League and the NHL Players' Association are actively looking to revive the World Cup of Hockey, NHL deputy commissioner Bill Daly has announced

The National Hockey League is continuing its strategy to increase its European fanbase and revenue streams by scheduling more than 50 games in primetime for the continent for the second straight season

The National Hockey League's Ottawa Senators have signed a partnership with car ride hailing service Lyft in an effort to help get fans to and from games without having to drive or park.

Soft drink giant PepsiCo has signed a partnership with the NHL’s Tampa Bay Lightning. The brand also partners with the Amalie Arena where the team’s matches are played.

New term calls for use of thermochromic coatings on official NHL game pucks

Collaboration includes live appearances, use of band's music in various broadcast show intros, league content

Japanese tyre manufacturer Bridgestone has made a further five-year commitment to its naming rights deal for the home arena of NHL ice hockey team the Nashville Predators

The arrival of Jack Hughes as the No.1 NHL Draft pick and superstar defenseman PK Subban has generated a wave of optimism around the New Jersey Devils. Bob Williams speaks to the Devil's new president Jake Reynolds about his long-term commercial plans for the franchise.  

In order to develop their presence in China, the NHL have sent Alexander Ovechkin on a one-man ambassadorial trip to Beijing this week. Bob Williams talks to David Proper, executive vice-president of media and international strategy, about how ice hockey's governing body is leveraging its players' star power.

NHL team broke e-commerce and in-venue merchandise records after first title in franchise history TV ratings and digital streaming minutes on NBC Sports Washington up significantly year-on-year

The National Hockey League has been swift to capitalise on the repeal of PASPA and the subsequent legalisation of gambling in some US states. Starting next season, the organisation will introduce puck and player tracking to create more in-play betting markets around its content. SportBusiness speaks to the league’s chief revenue officer and executive vice-president, global partnerships, Keith Wachtel.

The National Hockey League has partnered with athlete marketing platform Opendorse to help its players build their brands and increase fan engagement on social media.

The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation

Pay-television broadcaster Canal Plus appears to have renewed its broadcast deal in France for the NHL North American ice hockey league

The National Hockey League has entered into a multi-year licensing agreement with Men’s Wearhouse, Moores Clothing for Men and Jos. A.

Custom sandal brand ISlide has entered into a two-year licensing deal with the National Hockey League to manufacture and distribute footwear products and designs featuring NHL team logos.

The National Hockey League is looking to schedule international games in European growth markets in addition to the continent’s traditionally strong ice hockey markets and is planning to return to stage g…

The National Hockey League has named the Boston Beer Company's Truly Hard Seltzer its official hard seltzer partner in a five-year deal

The Arizona Coyotes have made immediate moves to engage with and further its Hispanic fanbase by debuting Spanish-language social media accounts on Instagram, Twitter, and Facebook.

Jake Reynolds has been named the new president of the New Jersey Devils, effective immediately, and will oversee will all business, revenue, strategy and operations for the National Hockey League team.

Healthcare company Novartis has renewed its sponsorship of Swiss ice hockey team EV Zug for a further three seasons

League, union decisions to stay in current labor deal is marked shift in tenor from the last quarter century of hockey labor relations

The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet

Media group AMC Networks acquired rights to the Swedish Hockey League in the Czech Republic and Slovakia, bolstering its ice hockey portfolio

The National Hockey League is confident its new puck and player tracking system will be ready for the 2019-20 post-season despite dropping Jogmo World Corp as its primary technology partner

NHL expands fan tour after initial entry to Europe last year

Terms have been agreed on a deal that could potentially lead to the development of a new C$550m (€374.5m/$418.6

The Philadelphia Flyers' hugely popular mascot Gritty was one of the major success stories in the National Hockey League last season

North American ice hockey league the NHL, along with its players’ union the NHLPA, have said they are keen to revamp the World Cup of Hockey into an event that is held on a regular basis every four years.

St Louis Blues chairman Tom Stillman has secured complete control of the reigning National Hockey League champion, while Alex Meruelo’s takeover of the Arizona Coyotes has been approved by the NHL’s boa…

The St. Louis Blues and key league business partners are reaping immediate commercial rewards after lifting the Stanley Cup for the first time in franchise history on Wednesday evening

The St Louis Blues are holding a watch party Wednesday night at the 46,000-capacity Busch Stadium, home of Major League Baseball's St

Alex Meruelo, a Cuban-American billionaire businessman, is close to acquiring a majority stake in the Arizona Coyotes, according to multiple reports.

The International Ice Hockey Federation (IIHF) has awarded hosting rights for its World Championships between 2023 and 2025

The Nashville Predators have agreed a 30-year extension of their lease at Bridgestone Arena, which will keep the NHL team at the venue through 2049