HomeNewsSponsorship & MarketingIce HockeyGlobal

Tissot adds more time to long-held IIHF World Championship sponsorship

Swiss watchmaker Tissot has renewed its sponsorship of ice hockey’s IIHF World Championship in a new agreement negotiated by the Infront agency.

The agreement, which has been announced 50 days before the start of the 2022 men’s tournament in Finland, will see Tissot retain its long-held status as ‘Official Timekeeper’ , prolonging a sponsorship that began in 1996.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here