Golf
RBC Canadian Open called off for second consecutive year due to Covid-19
The PGA Tour's RBC Canadian Open has been called off for the second consecutive year due to logistical challenges related to the Covid-19 pandemic
HSBC Women’s World Championship marks step-up in Singapore sports hosting
The world’s top women golfers, including world number one Ko Jin-young, Danielle Kang and Park In-bee, have confirmed they will play in the re-scheduled HSBC Women's World Championship in Singapore next m…
PGA Tour names Maestro Dobel Tequila its first official tequila partner
The PGA Tour has announced a multiyear partnership with Maestro Dobel Tequila, which has been named the inaugural official tequila of the PGA Tour and PGA Tour Champions
Sentry signs as USGA’s sixth global partner
Business insurance brand Sentry have signed a five-year global sponsorship agreement with the United States Golf Association, the US golf governing body
AWS signs up with PGA Tour in latest cloud computing deal
Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.
European Tour seeks to harness PGA Tour ties as Florida events considered
Golf’s European Tour is proposing to address a potential hole in its 2021 calendar by staging tournaments in the United States for the first time.
Whoop extends LPGA partnership for 2021 season
Leading wearable technology provider Whoop has extended its wide-ranging partnership with the Ladies Professional Golf Association for the 2021 season
Woods seriously injured in automobile accident
Highly popular golfer requires extensive reconstructive surgery
Sportfive eyes up European tournaments as part of ‘global golf strategy’
The Sportfive agency is looking to add golf events in Europe to its portfolio amid the relaunch of its international golf interests with a view to expanding its business in the sport outside of the US…
LPGA strikes marketing partnership with Zinus
The Ladies Professional Golf Association has announced that global e-commerce mattress and furniture company Zinus has been named an official marketing partner of the organization, as well as its official…
R&A, USGA seek to open up sponsorship for amateur golfers
The R&A and United States Golf Association (USGA) have drawn up a series of proposals for the amateur game that could allow golfers to agree sponsorship deals without restrictions
Cisco Webex sponsors new Australian PGA tournament series
US video conferencing company Cisco Webex has become the inaugural presenting partner of the PGA of Australia's The Players Series, a new mixed tournament series that involves men and women competing in…
BetMGM, Topgolf strike marketing and promotional agreement
Deal provides key reach opportunity as US sports betting landscape matures
Whan appointed USGA chief executive
Ladies Professional Golf Association commissioner Mike Whan has been appointed the new chief executive of the United States Golf Association
Ladies European Tour secures Titleist deal
Golf’s Ladies European Tour (LET) has signed up golf equipment brand Titleist to its sponsorship portfolio.
Workday to title sponsor WGC at The Concession
Computer software company Workday has become the title sponsor of the PGA Tour's World Golf Championships tournament set for February 25-28 at The Concession Golf Club in Bradenton, Florida
Record LET schedule features new tournaments, increase in prize money
Golf’s Ladies European Tour (LET) has unveiled a record-breaking 2021 schedule featuring 27 events in 19 different countries, nine new tournaments and an increased prize fund of more than €19m ($23m).
IMG sells stake in European Golf Design
The IMG agency has furthered reduced its connection to golf’s European Tour by selling its 50-per-cent stake in European Golf Design (EGD).