Golf
PGA Tour, DraftKings to build retail sportsbook at TPC Scottsdale
The PGA Tour and leading US gaming operator DraftKings have announced plans to open and operate a premium retail sportsbook at TPC Scottsdale as part of an expanded partnership.
European Tour heads back to Belgium, Tenerife Championship added to schedule
Golf’s European Tour will return to Belgium for the first time in two years with Antwerp set to host a new tournament sponsored by sealants, adhesives and PU foams manufacturer Soudal.
Australian PGA looks to coax Masters winner Matsuyama down under
The PGA of Australia is hoping to entice Masters champion Hideki Matsuyama to play its flagship event in December as it looks to bolster its golfing profile
Lexus agrees deal with HSBC Women’s World Championship
Lexus has signed a deal to become the official automotive sponsor of the HSBC Women’s World Championship golf tournament.
European Tour postpones returning Open de France
Golf’s European Tour has been forced to postpone the Open de France’s return to its calendar due to the Covid-19 situation in the country.
Augusta National avoids taking sides in Georgia voting debate
Club chairman Ridley takes different tact than MLB, several Atlanta pro teams
The Masters looks to engage fans, expand reach with EA Sports partnership
Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …
PGA Tour signs up theScore Bet in fifth betting operator deal
The PGA Tour has added theScore Bet to its roster of official betting operators
Comcast Business signs first PGA Tour sponsorship
Enterprise solutions-focused arm of cable giant to sponsor player rankings
Travelers extends as event title sponsor and official insurer of PGA Tour
US insurance company Travelers has extended its title sponsorship of the Travelers Championship PGA Tour event through 2030
How Watney’s positive Covid-19 test helped transform Whoop’s fortunes and global profile
Whoop founder and CEO Will Ahmed speaks to SportBusiness about how the company has been able to successfully leverage its position in the wearable health technology space during the Covid-19 pandemic. Bob WIlliams reports.
Dewar’s Scotch Whisky signs US Open supporter-level deal with USGA
The United States Golf Association (USGA) has signed a multi-year agreement with Dewar’s Scotch Whisky to serve as a ‘Proud Supporter of the US Open Championship’.
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Castore drives into golf with Patrick Reed signing
Sportswear brand Castore has taken a step into the golf market through the signing of golfer Patrick Reed as its latest brand ambassador
PGA Tour sponsor BetMGM signs up to IMG Arena’s golf product
US sports betting operator BetMGM is to offer IMG Arena’s golf data and live streaming service to its betting customers.
Tiger Woods returning to video games with new 2K deal
Iconic golfer ends a nearly eight-year absence from the gaming industry
PGA Tour-sanctioned World Champions Cup launched for senior golfers
Sports media and marketing firm Intersport has announced the creation of the World Champions Cup, a new team golf tournament for players aged 50 and over
Topgolf names Starrs as its new chief executive
Callaway-owned entertainment brand brings in senior executive from Pizza Hut
RBC Canadian Open called off for second consecutive year due to Covid-19
The PGA Tour's RBC Canadian Open has been called off for the second consecutive year due to logistical challenges related to the Covid-19 pandemic