Golf
Workday to title sponsor WGC at The Concession
Computer software company Workday has become the title sponsor of the PGA Tour's World Golf Championships tournament set for February 25-28 at The Concession Golf Club in Bradenton, Florida
Record LET schedule features new tournaments, increase in prize money
Golf’s Ladies European Tour (LET) has unveiled a record-breaking 2021 schedule featuring 27 events in 19 different countries, nine new tournaments and an increased prize fund of more than €19m ($23m).
IMG sells stake in European Golf Design
The IMG agency has furthered reduced its connection to golf’s European Tour by selling its 50-per-cent stake in European Golf Design (EGD).
PGA of America to allow distance-measuring devices at majors
The PGA of America has announced it will permit the use of distance-measuring devices at its three annual major championships: the PGA Championship, KPMG Women’s PGA Championship, and KitchenAid Senior P…
Cognizant steps into golf with Presidents Cup, LPGA Tour deals
Global professional services company Cognizant has signed sponsorship contracts with both the PGA Tour and the LPGA Tour
Sportfive to represent LPGA Tour’s Suwannapura
The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
PGA of America secures wide-ranging Rolex partnership
The PGA of America has announced a wide-ranging partnership with Swiss watch manufacturer Rolex, which includes an expanded presence in the Ryder Cup
Tender launched for 2023 Solheim Cup world feed production
The organisers of women’s golf’s 2023 Solheim Cup in Spain have issued a request for proposals for the world feed broadcast production services for the tournament.
Saudi Arabia builds on LET ties with Aramco Team Series
Saudi Arabia has further enhanced its backing of women’s golf by agreeing a deal with the Ladies European Tour (LET) to establish a new series of four tournaments, title sponsored by state-owned energy c…
TaylorMade ‘up for sale’ with $2bn valuation
Golf equipment brand TaylorMade has reportedly been put up for sale by private equity company KPS Capital Partners, with the potential asking price exceeding $2bn (€1.66bn).
Open de France returns to European Tour calendar
The European Tour has confirmed the return of the Open de France to its calendar, albeit without a title sponsor, as the golf organisation seeks to forge a “new era” for the sport in the country.
Amundi becomes title sponsor of LPGA’s Evian Championship
European asset management company Amundi has struck a five-year deal with the Ladies Professional Golf Association to become the title sponsor of the Evian Championship
FanDuel Sportsbook to offer PGA Tour highlights to users
US gaming company FanDuel Group has announced it will begin providing real-time highlights of PGA Tour events to FanDuel Sportsbook app users
Southern Hills to host 2022 PGA Championship
The PGA of America has announced that Southern Hills Country Club in Tulsa, Oklahoma, will become the new host of the 2022 PGA Championship
PGA Tour to debut second-screen betting broadcast on Peacock
The PGA Tour has announced it will debut a second-screen betting-infused broadcast on NBC Sports' streaming service Peacock Premium for the Waste Management Phoenix Open on February 4-7
IMG promotes tennis and golf events heads
The IMG agency has announced two senior promotions within its media and events team, with Gavin Forbes elevated to executive vice-president and managing director of tennis events, and Grant Slack to serve…
LPGA of Korea Tour reveals 31-event calendar with record KRW28bn prize money
The Korean Ladies Professional Golf Association has announced its LPGA of Korea Tour schedule for 2021, its largest yet with 31 events and total prize money of KRW28bn (€21m/$25m), its highest total e…
Augusta National plans limited attendance for 2021 Masters
Move intended as ramp-up toward full attendance in 2022