Deal provides key reach opportunity as US sports betting landscape matures
Government backing and promotional commitment sealed Scottish Solheim success – LET chief
Scotland secured the hosting rights for the 2019 Solheim Cup due to strong government backing for the bid allied with a commitment to a wide-ranging promotional campaign leading in to the golf showpiece, according to Ladies European Tour (LET) chief executive Ivan Khodabakhsh.
LPGA postpones Chinese event, but seals new hosting agreement
Golf’s LPGA Tour has postponed its 2015 Reignwood Pine Valley Classic in China, citing a date conflict, but has agreed on an extension to the hosting contract for the tournament.
Scottish Rugby seals marketing partnership with The Open
The Scottish Rugby national governing body has signed a marketing partnership with The Open ahead of next year’s staging of the major golf event at the Carnoustie Golf Links course in Scotland.
PGA of America secures wide-ranging Rolex partnership
The PGA of America has announced a wide-ranging partnership with Swiss watch manufacturer Rolex, which includes an expanded presence in the Ryder Cup