Golf
Slync.io makes five-year title commitment to golf’s Dubai Desert Classic
Logistics software company Slync.io’s agreement to become title sponsor of the Dubai Desert Classic is understood to run for five years, from 2022 to 2026.
Australia’s golfing majors postponed until 2022
Australia’s two major golfing events, the Australian PGA Championship and the Australian Open, have been postponed until 2022 due to Covid-19.
PGA Tour ‘secures’ Netflix docuseries
The PGA Tour has reportedly secured a deal with global streaming service Netflix to launch a behind-the-scenes docuseries featuring several of the organization's top golfers.
According to Golf
Horizm teams up with Fitzpatrick to enter golf sector
Digital inventory management company Horizm has entered the golf market by agreeing a deal with PGA Tour and European Tour player, Matt Fitzpatrick.
The Englishman, currently ranked world No
Slync.io takes title role at European Tour’s upgraded Dubai Desert Classic
The European Tour has named logistics technology provider Slync.io as the new title sponsor of the Dubai Desert Classic, replacing watch brand Omega in the role
European Tour research flags up potential $7.5m economic boost to event hosts
Golf’s European Tour has unveiled new research into the economic impact of its events on host venues, with analysis suggesting that local businesses stand to benefit from a boost of up to $7.5m (€6.3m).
IMG steps up golf commitment with long-term European Solheim Cup deal
The IMG agency has been appointed as the delivery partner for the European editions of golf’s Solheim Cup in a long-term deal that will initially run until the end of 2038.
PGA Tour, Tito’s Handmade Vodka seal multiyear marketing deal
The PGA Tour has announced a five-year marketing partnership with Tito’s Handmade Vodka, which has been designated the official vodka of the PGA Tour and PGA Tour Champions.
Eclat, Aser, beIN and others bid to fill Fox Sports Asia gap
Sports rights formerly held by Fox Sports Asia, which is shutting down next month, have attracted bids from several companies interested in taking over the Disney-owned pay-television platform's position…
Former PGA Tour, LPGA executive Podany named USGA CCO
Former Ladies Professional Golf Association chief commercial officer Jon Podany has been appointed to the same role at the United States Golf Association
Oakmont joins Pinehurst as USGA ‘anchor’ site
The United States Golf Association has added Oakmont Country Club as its second 'anchor' site, joining Pinehurst Resort & Country Club
IMG Arena adds Ryder Cup data distribution rights to golf offering
IMG Arena, the sports betting arm of the IMG agency, has acquired the data distribution rights to golf’s Ryder Cup.
Luxury car maker Genesis increases title rights fee of co-sanctioned Scottish Open
Korean luxury car brand Genesis will pay more than the previous incumbent, investment brand abrdn, as the new title sponsor of the Scottish Open in a deal announced last week
PGA Tour, European Tour reveal new schedule as Genesis title sponsors Scottish Open
The new strategic alliance between the PGA Tour and European Tour will see three co-sanctioned tournaments on the 2021-22 schedule with one of the events, the Scottish Open, boasting a new title sponsor
TaylorMade strikes three-year sponsorship deal with PGA of Australia
Golf manufacturer TaylorMade has agreed a three-year sponsorship deal with the PGA of Australia as it seeks to build on the pandemic-inspired participation boom for the sport
Acciona takes on Spanish Open title role to promote sustainable events
Sustainable business consultancy Acciona has been named as the title sponsor of the European Tour’s Spanish Open golf tournament.
Bruin acquires controlling interest in golf simulator company Full Swing
Bruin Capital has acquired a controlling interest in golf simulator technology company Full Swing from private equity firm North Castle Partners in a deal understood to be worth $160m (€136m).
LPGA expands EA association, female on-course commentator to feature in new game
The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)