Golf
Turner Sports finalizes plans for fifth version of ‘The Match’
Longtime rivals DeChambeau, Koepka set to compete in made-for-TV event
Dubai Championship added to 2021 European Tour
The European Tour has announced the addition of the Dubai Championship to its 2021 schedule for the second consecutive year.
The event, which carries a $1.5m (€1.3
LPGA’s ANA Inspiration rebranded Chevron Championship, purse climbs to $5m
The Ladies Professional Golf Association has struck a wide-ranging agreement with energy company Chevron, which will result in the ANA Inspiration major tournament being given a new name, location, and…
Asian Tour to make comeback with Thai tournaments
Golf’s Asian Tour has today (Tuesday) detailed plans to restart its 2020-21 schedule following an 18-month hiatus due to the Covid-19 pandemic with two tournaments in Thailand.
PGA Tour, PointsBet extend sports betting partnership
PointsBet live betting odds will be featured on PGA Tour linear broadcasts on NBCUniversal's Golf Channel and streaming service Peacock as part of a three-year partnership extension
PGA Tour, CDW extend marketing partnership though 2026
The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.
Rocket Mortgage extends Detroit PGA Tour event sponsorship through 2027
The Rocket Mortgage Classic at Detroit Golf Club will continue through 2027 after Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, and the PGA Tour reached a multiyear agreement…
Foxtel renews US Masters rights
Australian pay-television broadcaster Foxtel has renewed its rights for the US Masters golf tournament in a multi-year deal beginning with the 2022 event
Capgemini joins worldwide Ryder Cup roster to 2027
Global technology consulting firm Capgemini has become a major Ryder Cup sponsor in a six-year deal, starting this year as a worldwide supplier, and upgrading to a worldwide partner from the 2023 event…
IMG Arena hopes Ryder Cup data deal will ‘catalyse’ interest in golf betting product
Ryder Cup added to European Tour and PGA Tour rights
Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product
Cignpost Diagnostics adds Ryder Cup Europe testing brief to European Tour deal
UK screening and testing company Cignpost Diagnostics will provide Covid -19 travel testing for the 2020 Ryder Cup Europe travelling party from the UK under a new supplier deal
European Tour signs Legends, Kore Software deals
Golf’s European Tour has agreed deals with Legends to manage its omnichannel retail programme and Kore Software to optimise its approach to sponsorship and activation management.
Halmstad Golf Club to host Scandinavian Mixed in 2022
The 2022 Scandinavian Mixed Hosted by Henrik and Annika will be held at Sweden’s Halmstad Golf Club on June 9-12 next year, organisers have announced.
Butterfield to title sponsor PGA Tour’s Bermuda tournament
Bermuda-based offshore bank Butterfield has entered into a partnership with the Bermuda Tourism Authority to become the title sponsor of the PGA Tour's annual FedExCup event held at Port Royal Golf Course…
Tito’s Handmade Vodka extends golf presence with Ryder Cup partnership
The PGA of America has named Tito’s Handmade Vodka as the official vodka of the Ryder Cup, which will be held on September 21-26 at Whistling Straits in Kohler, Wisconsin.
Velocity Global tees up PGA Tour sponsorship deals
Employment platform Velocity Global has become the ‘Official Global Workforce Solutions Platform’ of the PGA Tour and PGA Tour Champions.
Sky recommits to LPGA, LET and Solheim Cup
UK pay television broadcaster Sky Sports has secured a three-year extension to its media rights deals for the Ladies Professional Golf Association and the Ladies European Tour
European Tour adds Portuguese, Spanish tournaments to calendar
Golf’s European Tour has made further alterations to its calendar during Covid-19, with events in Portugal and Spain replacing tournaments in China and Morocco, respectively.