Golf
LIV Golf Investments appoints ex-Endeavor executive Staeger to media role
LIV Golf Investments, the new Saudi-backed entity focused on making strategic investments in golf, has appointed Will Staeger as its chief media officer.
European Tour to become DP World Tour in historic naming rights deal
Dubai-based logistics company DP World will become the title sponsor of the European Tour from the start of the 2022 season
Sony extends PGA Tour title deal
Sony Group Corporation has extended its title sponsorship contract of the Sony Open in Hawaii with the PGA Tour and Friends of Hawaii Charities, the tournament host, for another four years until 2026
Bratches, Cross team up with Greg Norman at LIV Golf Investments
The Saudi-backed LIV Golf Investments has significantly bolstered its leadership team with the appointment of veteran sports industry executives Sean Bratches as chief commercial officer and Ron Cross…
Open de France to return to European Tour schedule with prize pot doubled
The Open de France will return to the European Tour schedule next year after being absent from the calendar in both 2020 and 2021
Bellerive Country Club to host 2030 Presidents Cup
Bellerive Country Club in St. Louis, Missouri, will host the 2030 Presidents Cup, the PGA Tour has announced
ABP secures Professional Golf Tour of India digital rights
Indian free-to-air news channel ABP has secured an agreement to become the become the digital media partner for the Professional Golf Tour of India
Hewlett Packard Enterprise becomes title sponsor of PGA Tour’s Houston Open
Hewlett Packard Enterprise, the Houston, Texas-based multinational enterprise information technology company, has become the title sponsor of the PGA Tour's Houston Open for 2021, supporting tournament…
PIF-backed company to invest ‘over $200m’ into 10-event Asian Tour series
Saudi Arabia’s Public Investment Fund has been named as the majority shareholder of LIV Golf Investments, a newly-formed company which has pledged to invest at least $200m (€171m/£144m) over the next ten …
BDSwiss backs European Tour’s DP World Tour Championship
Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
NBC Sports Next strengthens golf industry presence with RevTechPlus acquisition
NBC Sports Next has acquired golf course revenue-management system RevTechPlus, a move which complements the company's tee time online booking service GolfNow.
Australian Open, Hong Kong Open golf tournaments drop out
Professional golf in Asia-Pacific continues to be badly disrupted by the pandemic, with this week seeing the Australian Open cancelled and the Hong Kong Open postponed
European Tour to make first trip to Ras Al Khaimah
Golf’s European Tour has announced it will visit Ras Al Khaimah in the United Arab Emirates for the first time in 2022, with another tournament in the region set to be unveiled “in due course”.
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Singtel announces SPOTV deal, reveals Open and WTT rights
Singaporean telco Singtel has officially announced its carriage deal with SPOTV, the new pan-regional sports pay-television broadcaster in Asia-Pacific
Vodka brand Tito’s seizes opportunity of PGA Tour’s spirits category shake-out
US craft vodka brand Tito’s Handmade Vodka has made golf the focus of its year-round marketing activity by taking the official vodka role with the PGA Tour.
Shriners Children’s extends PGA Tour Las Vegas tournament title sponsorship through 2026
North American healthcare system Shriners Children's has extended its title sponsorship of the PGA Tour’s Las Vegas tournament through 2026.
Turner Sports finalizes plans for fifth version of ‘The Match’
Longtime rivals DeChambeau, Koepka set to compete in made-for-TV event
Dubai Championship added to 2021 European Tour
The European Tour has announced the addition of the Dubai Championship to its 2021 schedule for the second consecutive year.
The event, which carries a $1.5m (€1.3