Football
Ex-Arsenal commercial chief Silverstone becomes OneFootball’s latest recruit
OneFootball, the football-focused streaming and media platform, has made its latest high-profile hire, appointing Peter Silverstone, former chief commercial officer at Arsenal
Deutsche Telekom hitches DFB sponsorship renewal to media deals
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…
Galera.bet and GiroAgro sponsor Campeonato Brasileiro
Brazilian betting operator Galera.bet has signed a three-year deal as a master sponsor of the Campeonato Brasileiro, Brazil’s top-tier football league.
DFL innovation chief Heyden: clubs should leverage own sponsorship deals to implement 5G
Speaking to SportBusiness at the SportsInnovation conference in Düsseldorf, Andreas Heyden, executive vice-president of innovation at the DFL, explains why Bundesliga clubs should deploy 5G technology at their stadiums.
Judge reverses decision in CBF, Sport Promotion legal case
The Brazilian Football Confederation (CBF) has claimed a win in its legal battle with the Sport Promotion agency after a judge opted to reverse a decision from earlier this week which stated that the governing…
Nike ends Spartak Moscow association after Uefa decision
Nike has ended its long-running association with Russian football club Spartak Moscow
Globo, ESPN and Paramount among Conmebol rights winners in new cycle
The South American Football Confederation (Conmebol) has awarded broadcast rights to its club competitions from 2023 to 2026 in Brazil and the rest of Latin America
TikTok ups profile in football with addition of Women’s Euro 2022 rights
Entertainment platform TikTok has been named as an official partner of the Women’s Euro 2022, joining 12 other sponsors with global rights to the tournament.
St. Louis City SC secures Anheuser-Busch as founding partner, beer sponsor
MLS expansion club aligns with locally based brewing giant
Mediaset nets strong Coppa Italia final audience in first season of new deal
Italian commercial broadcaster Mediaset registered an average audience of 8.7 million viewers for last night’s dramatic Coppa Italia final between Inter Milan and Juventus.
San Diego Wave brings in Plinqit as sleeve sponsor
NWSL expansion club aligns with personal savings platform
WhaleFin announced as Chelsea sleeve sponsor in club’s first step into crypto
English Premier League club Chelsea has signed up cryptocurrency group Amber Group in a deal, agreed in January, that makes the WhaleFin brand the club’s new sleeve sponsor.
Poland’s TVP secures free-to-air Serie B rights
Poland’s TVP has secured rights to the playoffs of Serie B, the second tier of Italian club football, starting next week, in a deal also covering matches next season.
Uefa announces record revenues for 2020-21 despite pandemic-hit Euros
European football’s governing body Uefa has announced record revenues for 2020-21 despite hosting a delayed, pandemic-hit European Championship.
The record revenue figure of €5.725bn ($6.04b
CBF ordered to fulfil terms of Sport Promotion contract
The Brazilian Football Confederation (CBF) has been ordered by a judge in Rio de Janeiro to fulfil the terms of its contract with the Sport Promotion agency following a request from the governing body…
IMG signs three-year extension to Premier League Productions deal
The English Premier League has extended a deal with the IMG agency, through which the two parties will continue to operate Premier League Productions
EXCLUSIVE: Stats Perform and AFA enter mediation amid ongoing legal battle
Sports data and technology company Stats Perform is to enter mediation with the Argentinian Football Federation amid a long-running legal dispute over betting video and data rights to Argentinian football,…
LaLiga clubs made €892m losses during Covid-hit 2020-21 season
Spain’s LaLiga has said the Covid-19 pandemic caused club revenues to regress to levels of ‘five or six years ago’ after the combined losses of teams across the top two leagues in the country amounted to €8…