Football
Sky Mexico extends Bundesliga rights deal
Pay-television broadcaster Sky Mexico has agreed a four-season extension to its rights deal for the Bundesliga and 2. Bundesliga, the top two divisions of German club football
Soprema names RC Strasbourg performance centre
French Ligue 1 club RC Strasbourg has signed up waterproofing sector company Soprema as the naming rights partner to the club’s new training centre.
AFC exco to choose Asian Cup host
The Asian Football Confederation executive committee will choose the replacement host for next year's Asian Cup, after the organisation's congress gave it the power to do so yesterday
Extreme Networks signs with Liverpool in latest UK market move
English Premier League club Liverpool has become the latest sports organisation to sign an agreement with Extreme Networks
Opel heads for sponsorship exit at Borussia Dortmund
German car brand Opel will not renew its sleeve sponsorship of German Bundesliga outfit Borussia Dortmund after this season
US Soccer reaches landmark CBAs with USMNT, USWNT
Equal pay guaranteed in long-awaited labor deals
Desimpedidos signs deal with Facebook to stream Copa Libertadores matches
South American sports content creator Desimpedidos has agreed a deal with social media platform Facebook to show matches from the Copa Libertadores club football competition
VBet extends with AS Monaco
Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25
LaLiga enters the metaverse with TVM sponsorship deal
LaLiga has entered into a two-and-half-year sponsorship deal with Korean metaverse platform TVM that will lead to the creation of an ‘exclusive virtual ecosystem’ for the Spanish league.
AFC faces revenue hole, tricky host decision, after China’s Asian Cup withdrawal
China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
TelevisaUnivision nets wide-ranging Concacaf rights deal in US
Spanish-language outlet extends post-merger growth run
DFL secures licensing revenue boost; announces new NFT deals with OneFootball, Sorare, Topps
The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of…
PSG reveals Messi-inspired 13 per cent hike in sponsorship revenue
French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team
Tubi to bolster Fox Sports’ 2022 Fifa World Cup offering
Network to lean increasingly on streaming platform
DAZN strikes series of sub-licensing agreements for Women’s Champions League final
Subscription streaming platform DAZN has secured a raft of sub-licensing agreements with TV broadcasters across Europe to make the final of this year's Uefa Women's Champions League available to fans on…
Government expresses doubts over Chelsea sale
US businessman Todd Boehly’s proposed £4.25bn (€5.06bn/$5.3bn)
DAZN adds Uefa national team matches to Canadian offering
Subscription broadcaster DAZN has acquired rights in Canada to a host of Uefa national team matches as part of a multi-year deal with football’s European governing body.
Sportec is ‘ready to challenge’ officiating technology providers, says Weber
Sportec Solutions managing director Hendrik Weber says the company is "ready to challenge” the leading officiating technology providers following its recent move into the officiating technology sector.