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LaLiga enters the metaverse with TVM sponsorship deal

Jorge de la Vega, LaLiga commercial and marketing director (left) and Yun Kee Hong, chief executive TVM. (Photo: LaLiga).

LaLiga has entered into a two-and-half-year sponsorship deal with Korean metaverse platform TVM that will lead to the creation of an ‘exclusive virtual ecosystem’ for the Spanish league.

Under the deal, which runs until 2025, LaLiga will be allocated exclusive space in Triverse, a new ‘metaverse of sport’ developed by TVM, with the Korean company also becoming the league’s official metaverse sponsor.

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