LaLiga enters the metaverse with TVM sponsorship deal

Jorge de la Vega, LaLiga commercial and marketing director (left)  and Yun Kee Hong, chief executive TVM. (Photo: LaLiga).
Jorge de la Vega, LaLiga commercial and marketing director (left) and Yun Kee Hong, chief executive TVM. (Photo: LaLiga).

LaLiga has entered into a two-and-half-year sponsorship deal with Korean metaverse platform TVM that will lead to the creation of an ‘exclusive virtual ecosystem’ for the Spanish league.

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