Esports
February sporting events in China cancelled or under threat due to coronavirus
Several major sporting events in China and Asia have been postponed, cancelled, or under threat due to the coronavirus outbreak
Call of Duty signs multiple sponsors for new league, League of Legends adds KitKat
The Activision Blizzard-owned Call of Duty League has added several sponsors ahead of its inaugural season
Activision Blizzard teams up with Google, YouTube for esports properties
US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…
League of Legends Championship Series lands Bud Light as beer sponsor
US beer brand Bud Light has agreed a deal to sponsor the League of Legends Championship Series (LCS)
MTG share price falls as proposed Huya joint venture shelved
Esports entertainment company Modern Times Group (MTG) has seen its share price take a near 14-per-cent hit after announcing the termination of a proposed strategic joint venture with Chinese live-streaming…
Fnatic hires former Riot executive to lead India operations
UK-based esports organisation Fnatic has hired Nimish Raut to lead its work in India.
The afkgaming
China’s Huya to stream League of Legends tournaments
Chinese live-streaming platform Huya has acquired rights for the League of Legends esports organisation’s North American Championship Series and European Championship.
NBA 2K League qualifying event set for Seoul
Basketball gaming competition the NBA 2K League is hosting a qualifying event for its 2020 League Draft in Seoul, South Korea on January 20 and 21
Nike backs esports giant T1 in Lagardère-brokered deal
US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
Fifa eClub World Cup heads to Milan
The 2020 edition of the Fifa eClub World Cup will take place in the Italian city of Milan, it has been announced today (Wednesday).
It will mark the first time that Milan has hosted the esports event
Super League Gaming partners with Wanda Cinemas to host esports events in China
Over 700 Wanda Cinemas across China are set to hold esports events over the coming years after the chain’s owner, Dalian Wanda Group, struck a partnership with American esports company Super League Gaming.
Riot Games and Redd+E to distribute LoL Pacific Championship Series media rights
Games publisher Riot Games and agency Redd+E have agreed a deal to distribute media rights for the inaugural 2020 Pacific Championship Series in Southeast Asia, Taiwan, Hong Kong and Macau.
BT joins esports sponsorship scene with major Excel deal
UK telco BT has today (Friday) made its first move into esports sponsorship through a major multi-year agreement with UK-based organisation Excel Esports
Maincast secures ESL Pro Tour rights in Russia and CIS
Esports broadcast and content production company Maincast has secured exclusive rights in Russia and CIS markets, including Ukraine and Georgia, to esports properties operated by ESL and DreamHack
DreamHack extends Sport1 rights deal, signs Blizzard tie-up with ESL
German sports broadcaster Sport1 has renewed its agreement with esports organisation DreamHack, with content to be distributed across its eSports1 pay-television channel
Lyon makes esports move with Team LDLC tie-up
French Ligue 1 football club Olympique Lyonnais has reached an agreement with LDLC Event, which operates the Team LDLC esports outfit for Groupe LDLC, in a move designed to strengthen the team’s presence i…
Former adidas marketing chief McCammon and Fnatic’s Sleijffers join Excel Esports
UK-based esports organisation, Excel Esports, has appointed adidas’ former director of global marketing Robin McCammon to be its chief commercial officer while Wouter Sleijffers, a former chief executive o…