Esports
Riot Games promotes Mulhall to global esports role
Riot Games has promoted David Mulhall to a global role overseeing its entire esports sponsorship portfolio in recognition of his work building the commercial strategy for the Valorant Esports property.
ESL FACEIT agrees deal to develop Saudi esports masterplan
ESL FACEIT Group has agreed a wide-ranging five-year deal with Qiddiya City that will see it play a key role in the development of a gaming and esports district in Saudi Arabia.
G2 Esports appoints Logitech G’s Christiansson in leadership shift
G2 Esports, one of the few profitable teams in the gaming industry, has appointed former Logitech G and Dreamhack executive Henning Christiansson to be its new commercial director as it looks to move on from a period of upheaval.
In-game digital buys becoming key revenue stream for esports teams
A shift in the esports revenue distribution model away from prioritising sponsorship to focus more on in-game digital purchases is set to become the new norm, industry experts have predicted.
Sony becomes founding partner of Saudi-backed Esports World Cup
The Sony Group has announced a multi-year agreement to become a founding partner of the Saudi-backed Esports World Cup, which takes place this summer in the kingdom’s capital city, Riyadh.
Rollbit adds FaZe Clan esports sponsorship to expanding portfolio
Cryptocurrency casino Rollbit has signed a ‘multi-million dollar’ shirt sponsorship with Los Angeles-based esports organisation FaZe Clan in a deal focused outside the US.
Sky Deutschland leverages OTT brand in Virtual Bundesliga sponsorship
Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
EA Sports expands Uefa link-up, eEuro venture set to launch
EA Sports FC 24 will feature a Uefa Euro 2024 add-on next summer as part of a new deal between football’s European governing body and video game developer EA Sports that will also include the launch of an eEuro esports tournament.
Saudi Prince steps in as Marinescu departs IESF presidency
Vlad Marinescu has stepped down as president of the International Esports Federation (IESF), with HRH Prince Faisal bin Bandar bin Sultan Al Saud, a member of Saudi Arabia’s royal family, taking on the role in an acting capacity.
Blast secures €12.7m in latest funding round
Esports tournament organiser Blast has secured €12.7m ($13.5m) in new funding, which it says will help fuel its global expansion plans and enhance its in-house production, broadcast and technology offerings.
Andalusia claims sponsorship first with two-year Riot Games deal
The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
Veloce secures $50m investment from GEM Digital
Veloce Media Group, a UK-based gaming and sports media company, has announced a major investment commitment of $50m (€46m) from digital asset investment firm GEM Digital Limited.
Guild Esports brings in Empowerment IP chief Duval for advisory role
Guild Esports, the UK-based esports team organisation and lifestyle brand, has appointed Stephen Duval, CEO and co-founder of rights monetisation firm Empowerment IP, as special advisor to the board.
Fiba and NBA 2K League strike long-term licensing tie-up
The International Basketball Federation (Fiba) has struck a partnership with the National Basketball Association’s esports property, NBA 2K League, to create a structured calendar for national teams’ esp…
FTC seeks to block Microsoft’s $68.7bn Activision Blizzard takeover
The US Federal Trade Commission (FTC) has requested a temporary restraining order and preliminary injunction to block technology giant Microsoft’s proposed $68.7bn (€63.6bn
Saudi Esports Federation extends commercial ties with Sportfive
The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Blast to set first with TikTok coverage of Paris Major
Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
Blast’s Paris Major heads to cinema screens in eight European countries
Esports entertainment company Blast has agreed a deal with Cineworld to show the finale of the Paris Major 2023 live across 39 cinemas in eight different countries