Esports

Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …

Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor

The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment that makes PlayStation5 the official console of the National Basketball Association's esports property

Southeast Asian esports organisation Team Flash has appointed as chief executive Mark Chew, an experienced sports industry executive with a background at firms including Singaporean pay-television broadcaster…

The Global Esports Federation (GEF) has promoted Paul J. Foster to become its first chief executive

Alban Dechelotte, Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, has left his role at the esports event organiser and video game developer.

Formula SimRacing, the motor racing esport, will broadcast live coverage of its 2021 season through sports video platform Recast. This will be Recast’s first venture into esports.

Online betting and gaming brand Betway has extended and upgraded its sponsorship of the PSG.LGD Dota 2 team based out of Shanghai, China. In addition to the Betway agreement, PSG

Telco KPN has stepped up its support of the eDivisie by becoming the naming-rights sponsor of the competition, which is the esports arm of the top-tier Dutch Eredivisie football league

Officials in charge of this year's Southeast Asian Games in Vietnam have announced the venues for the event and the games in which esports competitions will be held

Guild Esports, the global esports organisation co-owned by David Beckham, has agreed an EMEA-wide sponsorship deal with the Subway sandwich franchise

RTS, the esports-focused arm of sports and entertainment group Endeavor, has teamed up with video game and digital entertainment company Sony Interactive Entertainment (SIE) to acquire Evolution Championship…

Red Bull Racing Esports has signed up Danish sportswear firm Hummel as its new kit supplier

Streaming platform DAZN has acquired global rights to the inaugural edition of the WePlay Ultimate Fighting League (WUFL) esports competition

Sport1, the German sports broadcaster, has agreed a distribution deal for its new eSportsONE channel with telco Telenor in Norway and Sweden

Four former executives from Spotify, Minute Media and specialist esports executive search practice SRI have founded Reset, a new agency focused on the esports industry

The Elgiganten Ligaen, a Danish Counter-Strike: Global Offensive league, has secured its first media-rights deal in the country, with public-service broadcaster DR. The league’s organiser, Dust2.d