Esports
The Masters looks to engage fans, expand reach with EA Sports partnership
Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …
Fnatic turns to Sportfive to find new main jersey sponsor
Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor
Sony’s PlayStation5 named official console of NBA 2K League
The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment that makes PlayStation5 the official console of the National Basketball Association's esports property
Team Flash appoints experienced sports exec Chew as CEO
Southeast Asian esports organisation Team Flash has appointed as chief executive Mark Chew, an experienced sports industry executive with a background at firms including Singaporean pay-television broadcaster…
Foster assumes CEO role at Global Esports Federation
The Global Esports Federation (GEF) has promoted Paul J. Foster to become its first chief executive
Riot Games’ European sponsorship head Dechelotte on the move
Alban Dechelotte, Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, has left his role at the esports event organiser and video game developer.
Formula SimRacing to be shown on start-up platform Recast
Formula SimRacing, the motor racing esport, will broadcast live coverage of its 2021 season through sports video platform Recast.
This will be Recast’s first venture into esports.
Betway extends with China-based PSG.LGD Dota 2 team
Online betting and gaming brand Betway has extended and upgraded its sponsorship of the PSG.LGD Dota 2 team based out of Shanghai, China.
In addition to the Betway agreement, PSG
KPN takes on Dutch eDivisie naming rights
Telco KPN has stepped up its support of the eDivisie by becoming the naming-rights sponsor of the competition, which is the esports arm of the top-tier Dutch Eredivisie football league
SEA Games organisers announce venues, esports competitions
Officials in charge of this year's Southeast Asian Games in Vietnam have announced the venues for the event and the games in which esports competitions will be held
Subway signs first EMEA-wide gaming deal with Beckham’s Guild Esports
Guild Esports, the global esports organisation co-owned by David Beckham, has agreed an EMEA-wide sponsorship deal with the Subway sandwich franchise
Endeavor’s RTS unites with Sony for Evo acquisition
RTS, the esports-focused arm of sports and entertainment group Endeavor, has teamed up with video game and digital entertainment company Sony Interactive Entertainment (SIE) to acquire Evolution Championship…
Red Bull Racing deal boosts Hummel’s presence in esports
Red Bull Racing Esports has signed up Danish sportswear firm Hummel as its new kit supplier
DAZN to showcase new WePlay Ultimate Fighting League
Streaming platform DAZN has acquired global rights to the inaugural edition of the WePlay Ultimate Fighting League (WUFL) esports competition
Telenor to offer eSportsONE channel in Norway, Sweden
Sport1, the German sports broadcaster, has agreed a distribution deal for its new eSportsONE channel with telco Telenor in Norway and Sweden
Former Spotify, Minute Media and SRI executives launch specialist esports agency
Four former executives from Spotify, Minute Media and specialist esports executive search practice SRI have founded Reset, a new agency focused on the esports industry
Esports Elgiganten Ligaen seals first TV rights deal
The Elgiganten Ligaen, a Danish Counter-Strike: Global Offensive league, has secured its first media-rights deal in the country, with public-service broadcaster DR.
The league’s organiser, Dust2.d