HomeNewsSponsorship & MarketingEsportsUnited Kingdom

BT joins esports sponsorship scene with major Excel deal

UK telco BT has today (Friday) made its first move into esports sponsorship through a major multi-year agreement with UK-based organisation Excel Esports.

As the exclusive lead partner of the organisation, BT will benefit from brand exposure on all kit worn by Excel, including the League of Legends European Championship (LEC) team.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here