HomeNewsSponsorship & MarketingEsportsSouth Korea

Nike backs esports giant T1 in Lagardère-brokered deal

US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports.

The agreement extends across all T1 teams and players, including its League of Legends team and its star player Faker, and will involve all T1 athletes wearing Nike footwear and apparel during competition.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here