Australian Rules Football

The Australian Football League has confirmed that discussions are underway for a special State of Origin match to be played to raise funds for victims of the bushfires in the country

Insurance group Zurich has expanded its backing of AFL Aussie rules football club Melbourne FC by becoming a major partner of its women’s team.

HSBC Australia has signed up as a premier partner and the official banking partner of the Sydney Swans Australian Football League club

Risk management firm Austbrokers has joined Australian Football League (AFL) club Carlton as a Gold Partner and become a co-major sponsor of the Carlton IN Business (CIB) corporate network

AFL Aussie rules football club Carlton has today (Friday) signed a 10-year kit supply contract with German sportswear company Puma

Car hire company Hertz has signed a three-year sponsorship deal with Australian Football League team Melbourne Football Club in the 'Major Partner' category

US sportswear manufacturer Under Armour has teamed up with Essendon in a deal that marks its first partnership with an AFL Aussie rules club

The Australian Football League confirmed on Thursday that clubs St Kilda and Port Adelaide will again face off in Shanghai next year, as part of a long-term agreement to hold regular fixtures in China

The Australian Football League's push into China has had symbiotic benefits for all parties that goes beyond sports. SportBusiness takes a closer look at the deals that have ensued so far, and how they've worked out.

The Australian Football League is set to continue its push into the Chinese market with the opening of an office in Shanghai in June

AFL Aussie rules football club Port Adelaide has made further inroads into the Chinese market by forming a business to consumer platform that will look to drive opportunities for Australian businesses in China.

The AFL Aussie rules football league has partnered with video game developer Riot Games to launch a new esports tournament in the city of Melbourne later this year.

The AFL Aussie rules football league has teamed up with telco Telstra, sports statistics provider Champion Data and marketing agency MKTG to integrate Telstra Tracker data alongside stadium LED signage during matches.

The Victorian government has detailed plans to upgrade AFL venues in the Australian state, with Melbourne’s Etihad Stadium to receive a major revamp and the Melbourne Cricket Ground (MCG) to retain hosting rights to the Aussie rules football league’s Grand Final on a long-term basis.

AFL Aussie rules football team Melbourne FC has opted to exit the gaming industry following its sale of the Leighoak venue to the Moonee Valley Racing Club.

The Australian Football League, which operates the top tier of Australian rules football in the country, has registered a huge jump in its turnover for 2017 thanks to the start of lucrative new media-rights deals.