Australian Rules Football
How the AFL used its biggest asset to tackle Covid-19 financial woes
The Australian Football League is using Melbourne's Marvel Stadium to help secure its fiscal future from the effects of the Covid-19 pandemic. Tom King reports.
Round-Up: Singapore GP questions, AFL training starts, Taiwan admits more fans, and more
The promoter of the Singapore Formula One Grand Prix has said it would be "unfeasible" for it to stage a race with no fans. The race is scheduled for September 20
AFL signs with Colgate, plans for June restart
The Australian Football League has agreed a sponsorship deal with toothpaste brand Colgate, and announced plans to rejig its match schedule as it aims for a June restart
Adam Hodge | Rights-holders and sponsors must talk to mitigate peak pandemic pain
Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors
Virgin Australia collapse could cost Australian sport more than A$7m per year
Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.
Rugby Australia suffers in comparison to ascendant AFL brand
Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.
Foxtel lays off sports staff
Australian pay-television broadcaster Foxtel yesterday announced it was laying off 200 staff and furloughing 140 more until the end of June, with chief executive Patrick Delany calling this week the "toughest…
Mixed fortunes for Australian rights-holders amid Covid-19 crisis
The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.
Major sponsor of NRL’s Cronulla Sharks halts payments
Australian National Rugby League (NRL) club Cronulla Sharks has been dealt a financial blow after major sponsor, rainwater products manufacturer Ace Gutters indicated it will halt payments on its deal
Coronavirus update: LaLiga runs music festival, ONE fights on, AFL pay dispute, and more
Spanish football's LaLiga is running an online global music concert to raise funds for the fight against the coronavirus pandemic
NRL and AFL suspend seasons, face up to major financial impact
Australia's National Rugby League has today (Monday) followed the Australian Football League in suspending its 2020 season amid the Covid-19 outbreak, with officials stating the sport is set to face the…
Coronavirus latest: AFL throws towel, World Rugby cancellations, and more
The Australian Football League has suspended its men's season until May 31. It also scrapped its women's season mid-finals and will not award the championship
AFL to press forward with 2020 season
Aussie rules football league the AFL has today (Wednesday) committed to commencing its 2020 season as scheduled on Thursday, with chief executive Gillon McLachlan stating that the game “can't stand still”.
Player and executive pay cuts considered as Australian sport grapples with coronavirus
Players in Australia's National Rugby League and Australian Football League competitions have been warned they face pay cuts due to suspended play under the coronavirus outbreak
Coronavirus latest: J.League suspended, BWF Vietnam event postponed, Euro games threat, and more
Japanese football authorities have suspended J.League and Levain Cup matches until mid-March, due to the coronavirus outbreak
Amazon to produce AFL documentaries
Amazon is in talks with the Australian Football League to create documentaries around several of the league's teams
Coles supermarket signs A$3m-per-year AFL sponsorship
Australian retail group Coles has signed as the Official Supermarket of the Australian Football League (AFL) and Australian Football League Women’s (AFLW) in an exclusive five-year deal.
AFL renews contract with BetEasy
The Australian Football League has renewed its sponsorship contract with online gambling network BetEasy