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Zurich steps up backing of AFL’s Melbourne FC

Harriet Cordner of the Demons and Danielle Ponter of the Crows in action during the 2019 AFLW match between the Melbourne Demons and Adelaide Crows (by Michael Willson/AFL Media)

Insurance group Zurich has expanded its backing of AFL Aussie rules football club Melbourne FC by becoming a major partner of its women’s team.

Zurich is due to enter the third, and currently final year, of a deal signed in January 2018 making it the co-principal partner of Melbourne.

Zurich’s logo has been placed on the front of the men’s team’s jersey and, during the final year of the contract, it will also become a major partner of the AFLW team, receiving brand exposure on the back of the jersey.

Zurich serves as a principal partner of Melbourne FC alongside automotive manufacturer Jaguar.