Athletics

Athletics
Events

The UK will host the European Athletics Championships for the first time after hosting rights to the 2026 edition were awarded to the English city of Birmingham
Athletics
Industry Moves

European Athletics has announced a re-organisation at its Lausanne-based head office that includes the promotion of four existing staff to director roles
Athletics
Events

World Athletics has announced that its 2023 World Athletics Relays in Guangzhou will be postponed to 2025, the third major event it has had to reschedule this year due to the Covid-19 situation in China
Athletics
Media

The TCS New York City Marathon will have a domestic Spanish-language broadcast for the first time this year, as the November 6 race returns to its full capacity of 50,000 runners for the first time in…
Athletics
Industry Moves

New York Road Runners, the organizing body of the TCS New York City Marathon, has appointed former ESPN and NBC Sports executive Rob Simmelkjaer as its new chief executive
Athletics
Sponsorship & Marketing

German dairy products company Müller will end its long-running main sponsorship of UK Athletics at the end of this year.
Athletics
Fan Engagement

Jon Ridgeon, World Athletics' chief executive, details the plan to expand fan interest in the United States in the sport. Shawn Medow reports.
Athletics
Sponsorship & Marketing

John Hancock, the Boston, Massachusetts-based insurance company, will end its position as the principal sponsor of the Boston Marathon after the 2023 race on the expiration of the current deal
Athletics
Finance & Law

World Athletics saw its revenue almost double and profits increase tenfold in 2021 as the sport’s international governing body was buoyed by a year that saw a strong return to international competition, i…
Athletics
Events

World Athletics has announced the postponement of the Nanjing World Athletics Indoor Championships, which were due to be held next March, until 2025 as a result of “ongoing pandemic conditions” in Chi…
Athletics
Media

Live coverage of the athletics events at Munich’s multi-sports European Championships netted an average audience of 4.15 million viewers last night on ARD, the German public broadcaster.
Athletics
Events

Athletics’ European governing body has said that it still “strongly believes” in the value of a multi-sports European Championships as it opens the door for its possible participation in four years’ time, d…
Athletics
Events

UK Athletics (UKA) has confirmed elite meetings will return to London Stadium for the first time in four years as the Diamond League heads back to the English capital next year
Athletics
Sponsorship & Marketing

The Chinese arm of international talent marketing agency CAA has agreed a partnership with the commercial wing of the Chinese Athletics Association around the commercialisation of athletes and events,…
Athletics
Events

The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
Athletics
Sponsorship & Marketing

Sports marketing and data technology company Two Circles has been appointed by UK Athletics to help develop and execute marketing strategies that drive commercial revenue growth for the governing body
Athletics
Media

BeIN Sports has struck a two-year deal for rights in Australia to all World Athletics events
Athletics
Sponsorship & Marketing

The Athletics Federation of India (AFI) has announced a “long-term” sponsorship agreement with Mumbai-based conglomerate Reliance Industries ahead of the Oregon 2022 World Athletics Championships.